'Battlefield 3' expected second half of 2011

Further confirmation that
Battlefield 3 will be out late in 2011 came in the form an interview with Electronic Arts CEO John Riccitello.

Speaking to IndustryGamers, Riccitello summarised the company's planned output in the first-person shooter genre as comprising " Crysis 2 and Bulletstorm, and then our big focus is Battlefield 3 in the second half of the year."

The series, which started out on PC and Mac, has been boosted by a (so far) console-only Battlefield 1943 launching in 2009 and the multi-platform Bad Company 2 in 2010, with its Vietnam-themed expansion scheduled for December.

EA are chasing the 25 million per annum sales of Activision's Call of Duty series, whose Modern Warfare 2 (November 2009) shifted 20 million copies on Xbox 360 and PlayStation 3 by June 2010, and Black Ops (November 2010) achieved 8.4 million first-month unit sales in North America alone.

The Vietnam expansion had avoided a scheduling conflict with Call of Duty: Black Ops by choosing not to issue a firm release date until after Black Ops' retail release. However, a second-half 2011 window for Battlefield 3 could indicate that EA are ready to go toe-to-toe with Activision in a holiday season showdown.

Purchasers of the Medal of Honor Limited Edition had been promised an invitation to the Battlefield 3 beta testing phase within twelve months of Medal of Honor's October 2010 release.

http://www.industrygamers.com/news/ea-ceo-treyarch-far-from-proven-in-eyes-of-consumers

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