Bing search upgrades include Facebook 'likes'
Friday 17 December 2010
Microsoft on Wednesday began rolling out Bing upgrades that included showing which query results were "liked" by friends at online social networking hotspot Facebook.
The improvements came as the software colossus tried to wrest market share from the leading Internet search service Google.
"The core of our work addresses the fact that the Web is getting more complex and faceted - not less," online services division senior vice president Satya Nadella said in a blog post.
"We are building new technologies that help Bing figure out what people like you are trying to do, and match that with the right experiences to help get things done."
Bing is expanding its partnership with Facebook, a California firm in which Microsoft owns a small stake, to show which links displayed in search results have been tagged as "liked" by friends at the social network.
Bing also updated its mobile applications for Internet searches on iPhone and Android smartphones with features that included being able to make restaurant reservations using OpenTable or order take-away food using Grubhub.
In a nod to the growing trend of location based services and advertising, Bing will also begin letting people "check-in" places using mobile devices.
A feature being launching in coming months will let users of Bing on desktop computers virtually step inside and take 360-degree ganders at restaurants or other venues.
Bing also made searches for online pictures more intuitive and better organized, according to Microsoft.
"We continue looking for new ways to bring more visual and social experiences to Bing and help make it the best place to make decisions and get stuff done," Bing team members said in a message announcing the upgrades.
Google relentlessly hones and improves its online search service with the aim of ramping up the speed and relevance of results.
In November, Google rolled out a new feature called "Instant Previews" that allows Web surfers to sample websites without having to click through to the pages.
"Instant Previews" came on the heels of "Google Instant," a feature launched in September that displays search results as fast as a user types.
Industry-tracker comScore on Wednesday reported that Google "powered" 69.2 percent of US search results in November, while 24 percent of online searches were powered by Bing, which handles queries at Yahoo! websites.
Life & Style blogs
Office plants computer chips under workers’ skin instead of ID cards
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Baldness could soon be treated using stem cells, scientists hope
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Eight-year-old girl Camilla Lisant suggests possible cancer treatment to her scientist father over the dinner table
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
- 1 Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Dad attempts revenge on teenage daughter, plan backfires spectacularly
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
iJobs Gadgets & Tech
£6240 per annum: Recruitment Genius: This company is a well established websit...
£40000 - £60000 per annum: Recruitment Genius: This is a fantastic opportunity...
£25000 - £35000 per annum: Recruitment Genius: A skilled .NET developer with e...
£25000 - £30000 per annum: Recruitment Genius: This IT support company are cur...