Bing search upgrades include Facebook 'likes'
Friday 17 December 2010
Microsoft on Wednesday began rolling out Bing upgrades that included showing which query results were "liked" by friends at online social networking hotspot Facebook.
The improvements came as the software colossus tried to wrest market share from the leading Internet search service Google.
"The core of our work addresses the fact that the Web is getting more complex and faceted - not less," online services division senior vice president Satya Nadella said in a blog post.
"We are building new technologies that help Bing figure out what people like you are trying to do, and match that with the right experiences to help get things done."
Bing is expanding its partnership with Facebook, a California firm in which Microsoft owns a small stake, to show which links displayed in search results have been tagged as "liked" by friends at the social network.
Bing also updated its mobile applications for Internet searches on iPhone and Android smartphones with features that included being able to make restaurant reservations using OpenTable or order take-away food using Grubhub.
In a nod to the growing trend of location based services and advertising, Bing will also begin letting people "check-in" places using mobile devices.
A feature being launching in coming months will let users of Bing on desktop computers virtually step inside and take 360-degree ganders at restaurants or other venues.
Bing also made searches for online pictures more intuitive and better organized, according to Microsoft.
"We continue looking for new ways to bring more visual and social experiences to Bing and help make it the best place to make decisions and get stuff done," Bing team members said in a message announcing the upgrades.
Google relentlessly hones and improves its online search service with the aim of ramping up the speed and relevance of results.
In November, Google rolled out a new feature called "Instant Previews" that allows Web surfers to sample websites without having to click through to the pages.
"Instant Previews" came on the heels of "Google Instant," a feature launched in September that displays search results as fast as a user types.
Industry-tracker comScore on Wednesday reported that Google "powered" 69.2 percent of US search results in November, while 24 percent of online searches were powered by Bing, which handles queries at Yahoo! websites.
Life & Style blogs
The great mental health betrayal: Inquiry slams ‘appalling’ unlawful detention of tens of thousands of vulnerable people
Pioneering 3D printing used to rebuild British man's face
25 years of the World Wide Web: Tim Berners-Lee explains how it all began
The Web is 25: Let's look at some baby photos of your favourite websites
Apple's iOS 7.1: How to get iPhone update, and what to do once you've got it
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
No EU referendum under Labour: Ed Miliband to reveal that vote on membership is ‘unlikely’ in next Parliament if party wins power
Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
Fracking is turning the US into a bigger oil producer than Saudi Arabia
- 1 Hells of residence: Inside Macedonia's horrifying student accommodation - where the walls are green and the food is black
- 2 Boy George: Bad karma
- 3 Rachel Canning: US teenager returns home after she tried to sue her parents for child support
- 4 First Kiss video: Filmmaker gets 20 strangers to make out on YouTube with awkward results
- 5 Rampaging elephant smashes up house but then 'saves crying baby trapped under debris'
iJobs Gadgets & Tech
£20,000 to £25,000: IT Connections Ltd: Graduate C / C++ Developer / Electroni...
£25,000 to £35,000: IT Connections Ltd: C / C++ Software Engineer / Windows / ...
£50,000 to £60,000: IT Connections Ltd: C++ / Java / Senior Software Developer...
£10 - £13 per hour: Pro-Recruitment Group: ***Temporary Purchase Ledger Clerk ...