Bing search upgrades include Facebook 'likes'

Microsoft on Wednesday began rolling out Bing upgrades that included showing which query results were "liked" by friends at online social networking hotspot Facebook.

The improvements came as the software colossus tried to wrest market share from the leading Internet search service Google.

"The core of our work addresses the fact that the Web is getting more complex and faceted - not less," online services division senior vice president Satya Nadella said in a blog post.

"We are building new technologies that help Bing figure out what people like you are trying to do, and match that with the right experiences to help get things done."

Bing is expanding its partnership with Facebook, a California firm in which Microsoft owns a small stake, to show which links displayed in search results have been tagged as "liked" by friends at the social network.

Bing also updated its mobile applications for Internet searches on iPhone and Android smartphones with features that included being able to make restaurant reservations using OpenTable or order take-away food using Grubhub.

In a nod to the growing trend of location based services and advertising, Bing will also begin letting people "check-in" places using mobile devices.

A feature being launching in coming months will let users of Bing on desktop computers virtually step inside and take 360-degree ganders at restaurants or other venues.

Bing also made searches for online pictures more intuitive and better organized, according to Microsoft.

"We continue looking for new ways to bring more visual and social experiences to Bing and help make it the best place to make decisions and get stuff done," Bing team members said in a message announcing the upgrades.

Google relentlessly hones and improves its online search service with the aim of ramping up the speed and relevance of results.

In November, Google rolled out a new feature called "Instant Previews" that allows Web surfers to sample websites without having to click through to the pages.

"Instant Previews" came on the heels of "Google Instant," a feature launched in September that displays search results as fast as a user types.

Industry-tracker comScore on Wednesday reported that Google "powered" 69.2 percent of US search results in November, while 24 percent of online searches were powered by Bing, which handles queries at Yahoo! websites.

Life and Style
ebookNow available in paperback
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Technical Support Analyst

    £20000 - £23000 per annum: Recruitment Genius: This Managed IT Services Provid...

    Recruitment Genius: 1st / 2nd Line IT Support Engineer

    £20000 - £28000 per annum: Recruitment Genius: This specialist high tech compa...

    Recruitment Genius: Web Designer / Developer

    £12000 - £16000 per annum: Recruitment Genius: New Full-time, Part-time and Fr...

    Recruitment Genius: Creative Web and UI Designer

    £30000 - £35000 per annum: Recruitment Genius: An experienced creative web and...

    Day In a Page

    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific