BlackBerry App World 3.0 goes live on handsets around the world

The latest version of Research In Motion’s (RIM) BlackBerry application storefront, BlackBerry App World 3.0, is now available as a download for all BlackBerry smartphone users.

The mobile version of the store has a brand new user interface (UI) and comes with improved application searches, app sharing and new payment options.

RIM Blog Manager Douglas Soltys explained that the new UI "not only reorganizes how apps are displayed, but also streamlines the app download and discovery process. The new UI changes, big and small, make it easier for BlackBerry smartphone users to quickly add great new BlackBerry apps. It also makes BlackBerry App World much prettier!"

Google is also making inroads in the way people can download and pay for apps within its own mobile application store, Android Market. On September 12 the company announced the addition of Direct Carrier Billing payment options in South Korea, the UK and Germany.

"Direct Carrier Billing is a key payment option for users worldwide, especially in regions where credit cards are less common. We will continue to partner with more operators to offer this payment option to their Android users. Watch for more announcements in the weeks ahead," announced Eric Chu, Android Developer Ecosystem.

BlackBerry owners can download BlackBerry App World 3.0 here: http://www.blackberry.com/appworld

Take a look at the new features in a video featuring RIM BlackBerry App World Product Manager, "Tamara" here: http://www.youtube.com/watch?v=1T4LQhKyQLU

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