BlackBerry launches low-cost "Jakarta Edition" smartphone aimed exclusively at Indonesia
BlackBerry has launched a new low-cost phone aimed “exclusively” at Indonesia, one of the few countries where it still holds a significant portion of the market.
The struggling smartphone company’s new Z3 is the first handset released since chief executive John Chen took charge and is expected to makes its way to other emerging markets in the near future.
BlackBerry is confident that the so-called “Jakarta Edition” will be a success with social-media savvy users in south-east Asia’s top economy.
The handset features a five-inch touchscreen and retails for $200. BlackBerry’s BBM messaging service (still popular in the country) is already installed and features custom content based around local cartoon characters.
“There is still momentum behind the BlackBerry brand in Indonesia and this product will deliver something that should resonate with consumers there," said a spokesperson.
The handset is also the first to be launched by the company after it signed a five-year deal with Foxconn, the Taiwanese manufacturer who make electronics for many tech companies including Apple.
The deal will allow the company, which reported a loss of $423 million in the quarter ending March 2014, to concentrate solely on software and services.
In 2011 BlackBerry enjoyed a market share of more than 40 per cent in Indonesia, but this figure dropped to 14 per cent in 2013 according to figures released by analysts IDC.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£30 per hour: Ashdown Group: An industry leading and well established business...