Chrome extension blocks low-quality content from web searches
Tuesday 15 February 2011
Google has developed a new add-on for its Chrome web browser that enables searchers to block "content farms" and sites that contain low-quality content.
Web searchers are already using the extension to block sites such as Yahoo! Answers, eHOW and Answers.com from their search results.
These sites, often dubbed "content farms," use enhanced search engine optimization (SEO) to increase the visibility of their pages in web search rankings but often contain endless amounts of mass-produced, low-quality content.
In the past Google has tried to combat this type of "search spam" with complex search algorithms, but a recent influx of search spam (a large proportion of which is coming from content farms) has resulted in the company taking extra measures to enhance its anti-spam efforts.
Google will study how consumers use the Chrome extension, essentially crowd-sourcing searchers' lists of blocked website domains, to help reduce spam in its regular search results.
"If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results," wrote principal engineer Matt Cutts in a February 14 blog post.
Google's Personal Blocklist extension can be downloaded from here: https://chrome.google.com/webstore/detail/nolijncfnkgaikbjbdaogikpmpbdcdef
Life & Style blogs
Android One handsets launch in India: £65 apiece with cricket scores baked in
Students in the south east of England gain the most weight in their first year
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Vogue under fire for 'Big Booty' article
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
Salmond accused of laughing off national debt with ‘what are they going to do: invade?’ joke
- 1 Scottish independence: Ireland since 1919 is a lesson for Scotland in what a Yes vote means
- 2 Thailand deaths: Pair's bloodied bodies found naked on Koh Tao beach
- 3 Lego breaks out of the toy box and heads for the gallery
- 4 Julian Assange and Edward Snowden join piracy mogul Kim Dotcom’s political campaign in New Zealand
iJobs Gadgets & Tech
£30000 - £35000 Per Annum Plus excellent benefits: Clearwater People Solutions...
£35000 - £40000 Per Annum: Clearwater People Solutions Ltd: We are currently r...
£30000 - £35000 per annum + Benefits: Ashdown Group: IT Support Manager - Near...
£55000 - £60000 Per Annum + benefits: Clearwater People Solutions Ltd: Senior ...