Consumers in the US spend an average of $10 on digital content per month: study

A new study suggests that almost two thirds (65%) of internet users in the US have paid a subscription fee or have made a one off payment to access or download digital content from the internet.

The typical online consumer spends around $10 a month for digital content said internet research firm Pew in a study released on December 30.

The majority of users prefer to pay for subscription services (23%) as opposed to downloading individual files (16%) or streaming content (%8).  

Music, software and applications are the most popular purchases, although games, e-books and news articles also feature among the "intangible" digital products consumers are happy to spend their hard-earned money on.

33 percent of users said they had paid to download or access music online and a further 33 percent said they purchased software.

Figures for newspaper, magazine and/or journal articles or reports were much lower, with just 18 percent of consumers saying they have ever paid to access or download that type of digital content.

Only two percent of online Americans admitted to paying for adult content.

Other categories of online content consumers had paid for included digital games (19%); videos, movies or TV shows (16%); ringtones (15%); digital photos (12%); members-only premium content from a website that has other free material on it (11%); e-books (10%); podcasts (7%); tools or materials to use in video or computer games (5%); "cheats or codes" to help them in video games (5%); and access particular websites such as online dating sites or services (5%).

"Of those internet users who have purchased online content, nearly half (46%) have purchased only one or two of the types of content covered in our survey," said Pew. "Some 16% have purchased six or more types of content."

Pew's figures paint a positive picture of the state of paid content on the web, however, the study does not provide an entirely clear image of the online marketplace.

The definition of online content is slightly blurred in the study.

ReveNews writes that people who paid for (physical) newspapers or movie rental subscriptions were told to tick "yes" in questions that asked if they had paid for online content if their subscription included some form of online content (even if they didn't use the included online content).

"That makes it difficult to hone in on what people are willing to pay for-the actual content or the way content is delivered. There's also no sense of what they aren't willing to pay for. It's a low-res snapshot of online consumer buying behavior," says PaidContent.org.

http://www.pewinternet.org/Reports/2010/Paying-for-Content/Overview.aspx

http://www.revenews.com/duanekuroda/lies-damn-lies-and-65-percent-purchase-online-statistics/

http://paidcontent.org/article/419-parsing-pew-what-the-latest-online-content-buying-numbers-really-say/

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Trainee Consultant - Surrey / South West London

    £22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

    Ashdown Group: Trainee Consultant - Surrey/ South West London

    £22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

    Ashdown Group: Recruitment Consultant / Account Manager - Surrey / SW London

    £40000 per annum + realistic targets: Ashdown Group: A thriving recruitment co...

    Ashdown Group: Helpdesk Analyst / Trainee Application Support Analyst - Essex

    £25000 per annum: Ashdown Group: A highly reputable business is looking to rec...

    Day In a Page

    No postcode? No vote

    Floating voters

    How living on a houseboat meant I didn't officially 'exist'
    Louis Theroux's affable Englishman routine begins to wear thin

    By Reason of Insanity

    Louis Theroux's affable Englishman routine begins to wear thin
    Power dressing is back – but no shoulderpads!

    Power dressing is back

    But banish all thoughts of Eighties shoulderpads
    Spanish stone-age cave paintings 'under threat' after being re-opened to the public

    Spanish stone-age cave paintings in Altamira 'under threat'

    Caves were re-opened to the public
    'I was the bookies’ favourite to be first to leave the Cabinet'

    Vince Cable interview

    'I was the bookies’ favourite to be first to leave the Cabinet'
    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat
    Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

    Saudi airstrikes are fuelling the Gulf's fire

    Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
    Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

    The only direction Zayn could go

    We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
    Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

    Spells like teen spirit

    A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
    Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

    If fashion is a cycle, this young man knows just how to ride it

    British designer Jonathan Anderson is putting his stamp on venerable house Loewe
    Number plates scheme could provide a licence to offend in the land of the free

    Licence to offend in the land of the free

    Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
    From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

    From farm to fork in Cornwall

    One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
    Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

    Robert Parker interview

    The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
    Don't believe the stereotype - or should you?

    Don't believe the stereotype - or should you?

    We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor