Consumers in the US spend an average of $10 on digital content per month: study

A new study suggests that almost two thirds (65%) of internet users in the US have paid a subscription fee or have made a one off payment to access or download digital content from the internet.

The typical online consumer spends around $10 a month for digital content said internet research firm Pew in a study released on December 30.

The majority of users prefer to pay for subscription services (23%) as opposed to downloading individual files (16%) or streaming content (%8).  

Music, software and applications are the most popular purchases, although games, e-books and news articles also feature among the "intangible" digital products consumers are happy to spend their hard-earned money on.

33 percent of users said they had paid to download or access music online and a further 33 percent said they purchased software.

Figures for newspaper, magazine and/or journal articles or reports were much lower, with just 18 percent of consumers saying they have ever paid to access or download that type of digital content.

Only two percent of online Americans admitted to paying for adult content.

Other categories of online content consumers had paid for included digital games (19%); videos, movies or TV shows (16%); ringtones (15%); digital photos (12%); members-only premium content from a website that has other free material on it (11%); e-books (10%); podcasts (7%); tools or materials to use in video or computer games (5%); "cheats or codes" to help them in video games (5%); and access particular websites such as online dating sites or services (5%).

"Of those internet users who have purchased online content, nearly half (46%) have purchased only one or two of the types of content covered in our survey," said Pew. "Some 16% have purchased six or more types of content."

Pew's figures paint a positive picture of the state of paid content on the web, however, the study does not provide an entirely clear image of the online marketplace.

The definition of online content is slightly blurred in the study.

ReveNews writes that people who paid for (physical) newspapers or movie rental subscriptions were told to tick "yes" in questions that asked if they had paid for online content if their subscription included some form of online content (even if they didn't use the included online content).

"That makes it difficult to hone in on what people are willing to pay for-the actual content or the way content is delivered. There's also no sense of what they aren't willing to pay for. It's a low-res snapshot of online consumer buying behavior," says PaidContent.org.

http://www.pewinternet.org/Reports/2010/Paying-for-Content/Overview.aspx

http://www.revenews.com/duanekuroda/lies-damn-lies-and-65-percent-purchase-online-statistics/

http://paidcontent.org/article/419-parsing-pew-what-the-latest-online-content-buying-numbers-really-say/

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Senior IT Support / Projects Engineer

    £26000 - £29000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Senior Director - Product Management

    £75000 - £85000 per annum: Recruitment Genius: They are the largest and fastes...

    Recruitment Genius: IT Installation / Commissioning Engineer - North West

    £22000 - £25000 per annum: Recruitment Genius: An IT Installation / Commission...

    Recruitment Genius: Senior .Net Programmer

    £25000 - £35000 per annum: Recruitment Genius: This Bridgend based software de...

    Day In a Page

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    How a costume drama became a Sunday night staple
    Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

    Miliband promises no stamp duty for first-time buyers

    Labour leader pushes Tories on housing
    Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

    Aviation history is littered with grand failures

    But what went wrong with the SuperJumbo?
    Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

    Fortress Europe?

    Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
    Never mind what you're wearing, it's what you're reclining on

    Never mind what you're wearing

    It's what you're reclining on that matters
    General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

    Chuka Umunna: A virus of racism runs through Ukip

    The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
    Yemen crisis: This exotic war will soon become Europe's problem

    Yemen's exotic war will soon affect Europe

    Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
    Marginal Streets project aims to document voters in the run-up to the General Election

    Marginal Streets project documents voters

    Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
    Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

    The real-life kingdom of Westeros

    Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
    How to survive a social-media mauling, by the tough women of Twitter

    How to survive a Twitter mauling

    Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
    Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

    At dawn, the young remember the young

    A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

    Follow the money as never before

    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
    Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

    Samuel West interview

    The actor and director on austerity, unionisation, and not mentioning his famous parents
    General Election 2015: Imagine if the leading political parties were fashion labels

    Imagine if the leading political parties were fashion labels

    Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence