Consumers say in-store 3D experience more amazing than in cinemas
Monday 01 November 2010
Consumers say they are being blown away by in-store 3D TV demos, more so than when they go to the cinema to view a film in 3D.
"Since high-quality digital 3D has been available in the theaters for a few years now, consumers have come to expect impressive effects that are worth the price of admission," said Ross Rubin, executive director of industry analysis for The NPD Group, "However, 3D TVs are relatively new and those viewing a demo don't have to pay for the privilege, resulting in lower expectations that the sets are often exceeding."
It seems like great news for 3D TV manufacturers and consumer electronics retail stores however, that 'wow' feeling consumers are experiencing doesn't necessarily translate to in-store sales.
An additional study conducted by the International 3D Society and published on Home Media Magazine on October 27 reveals that almost 60 percent of all adults in the US are yet to watch a 3D film.
Most adults in the US (54 percent) expect 3D TV to be better than its HDTV counterpart, however, those potential 3D TV customers appear to be waiting for price drops and additional 3D content to arrive before jumping on the trend.
Life & Style blogs
Sustained immigration has not harmed Britons' employment, say government advisers
British jihadist calls for 'flag of Islam' over Downing Street and Buckingham Palace
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories
- 1 Howard Jacobson: Let’s see the 'criticism' of Israel for what it really is
- 2 Gingers face extinction due to climate change, scientists warn
iJobs Gadgets & Tech
£40000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Web De...
£32000 - £35000 per annum + Benefits + Bonus: Harrington Starr: VB.NET Applica...
£50000 - £60000 per annum + Benefits + Bonus: Harrington Starr: Mobile App/IOS...
£40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: Front End Deve...