Consumers stop using PCs, laptops in favor of tablets
Friday 06 May 2011
Consumers with multiple electronics products in their house are ditching their other gadgets in favor of shiny new tablets.
Seventy-seven percent of tablet owners reported using their new touchsensitive device for actions which they previously completed on their laptop or desktop computer.
More than one in three tablet owners admitted to using their desktop computer less often, or not at all since purchasing a tablet, said market researcher Nielsen in a study on tablet use in the US released on May 5.
Thirty percent of consumers who owned a laptop and a tablet indicated that they were more likely to favor their tablet over their laptop. An additional 2 percent of respondents said they had stopped using their laptop all together since purchasing the tablet device.
Tablet ownership has had an impact on e-reader use too, said Nielsen. Twenty-seven percent of e-reader owners who also had a tablet used their e-reader less often or not at all.
While many users said their tablet is replacing other gadgets in their house, tablet use appears to go hand in hand with smartphone use - no respondents said they had stopped using their high-tech mobile phone since owning a tablet, and and only 13 percent said they use their smartphone less frequently than before.
Tablet owners with netbooks, on the other hand, might not even realize they have left their netbook in the cupboard.
Five percent of netbook owners with a tablet said they had stopped using the device all together since buying a tablet, by far the highest percentage seen in the study. An additional 23 percent said they used it less frequently than before.
Interestingly, the same study found that 25 percent of people with an internet-connected TV are actually switching it on more frequently since purchasing a tablet. The figures suggest that many consumers in the US are interacting with their tablet while watching TV.
The most common reason given for picking up a tablet instead of a laptop or PC was the device’s portability. Ease of interface, fast start-up time, and convenience followed in importance.
One out of two tablet owners said they kept the device all to themselves while an additional 43 percent said they shared it with other people in their family. Eight percent said they owned a tablet that was used by other family members but didn't use the device themselves.
"With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market," said Nielsen.
Life & Style blogs
Nine out of ten male prostate cancer sufferers could be treated after 'game-changing' study
Meditation is touted as a cure for mental instability but can it actually be bad for you?
Anorexic actress Rachael Farrokh told by hospitals she is too skinny to treat
New Zealand 'the best country to work as a prostitute', says sex worker advocacy group
What do the emoji on Snapchat mean?
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
Report finds that Britain's wages are the most unequal in Europe
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
Labour leadership: Battle lines are drawn as members battle over party's ideology at first hustings of the contest
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
- 1 JK Rowling horrified by Harry Potter actor Matthew Lewis's raunchy photoshoot
- 2 As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
- 3 Saudi Arabia 'seeking to head United Nations Human Rights Council'
- 4 Georgia Army veteran arrested for breaking window to save dog has charges dropped
- 5 New Zealand 'the best country to work as a prostitute', says sex worker advocacy group
iJobs Gadgets & Tech
£25000 - £30000 per annum: Ashdown Group: Graduate UI Application Developer - ...
£30 - 35k: Guru Careers: A Senior Account Manager / SAM is needed to join the ...
£18000 - £23000 per annum + OTE: SThree: Recruitment and Sales People wanted f...