Cookie brand tries to set Facebook world record
Tuesday 15 February 2011
In a publicity stunt, cookie brand Oreo, one of the biggest brands on Facebook, is aiming for a Guinness World Record in Facebook "likes."
The brand started this record attempt at 9 am ET (GMT -5) on February 15 with a post about the attempt. In order to enter into the Guinness World Records the brand has to attract at least 45,000 new "likes" on its latest post within a 24-hour period.
The figure of 45,000 was set by officials from the Guinness World Records, as no previous data for this type of record exists.
At the time of writing, 12:12 (5:12pm GMT), the cookie brand looked on the way to completing the challenge with a total of 39,800 "likes."
The record attempt makes Oreos the latest brand to try and leverage the power of social media and the credibility of the Guinness Book of Records. In January Mitsubishi released videos on YouTube of its Outlander and Outlander Sports cars breaking five (previously nonexistent) records within 24h hours.
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