Current Google Insights trends: Liverpool vs. Chelsea, Kim Kardashian's ad, WWE
Monday 07 February 2011
English football club Chelsea's signing of Torres from Liverpool and the striker's subsequent victory, Kim Kardashian's Super Bowl ad and the WWE SmackDown all contributed to this week's Google Insights trends.
Perhaps surprisingly, the majority of searches for this week's top Google Insights trend - English football club "Chelsea," originated in Nigeria. Large volumes of searches for the London club also came from Ireland, Norway and the United Kingdom.
The premiership team's sudden increase in internet searches can be attributed to the January 31 announcement that the club had signed Spanish striker Fernando Torres from rival club Liverpool. Torres's contract with Chelsea is widely believed to be worth a new British record of £50 million (€59.4 million). The news of Torres signing is likely to also account for the presence of "Liverpool" in seventh position in this week's charts. Torres's debut game for Chelsea, on Saturday, ended in a 1-0 victory for his former club Liverpool - an event that probably also contributed to the rankings of this week's search terms.
A large percentage of searches for this week's third most popular term, "Kim Kardashian," originated in the US, Canada, Australia and Norway. The TV personality/actress/model/fashion designer recently starred in a steamy ad for Skechers Shape-up footwear. The ad aired during this year's Super Bowl on February 6 and probably accounts for the appearance of Kardashian's name in this week's charts.
Internet users in Mexico, India, the United Arab Emirates and Ireland were searching the phrase "wwe." The rising popularity of the term, short for World Wrestling Entertainment, is probably due to the recent February 4 WWE SmackDown wrestling competition for the World WWE Title.
The continuing events in Egypt kept users searching for news, keeping the term "Egypt" trending for the second week in a row.
Meteorological conditions around the world were also a popular subject of searches, with users in Australia, Singapore, the Philippines and New Zealand searching for "weather" or "weather forecast," and users in the United States looking for "weather.com."
The increase in searches for these terms, especially in Oceania and the surrounding region, can probably be attributed to concerns over cyclone Yasi, which recently wreaked havoc in the northeastern Australian territory of Queensland.
The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on February 7 at 9:30 AM GMT, are:
01. chelsea (+250%)
02. weather channel (+190%)
03. Kim Kardashian (+170%)
04. weather.com (+160%)
05. sky sports (+160%)
06. weather (+100%)
07. Liverpool (+80%)
08. weather forecast (+80%)
09. wwe (+80%)
10. Egypt (+60%)
Life & Style blogs
McDonald’s launches clothing line using Big Mac prints
Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?
Clocks change: how to make sure iPhone and smartphones automatically ‘spring forward’
Curvy model Kate Upton is returning to the big screen for the film The Layover
American Apparel gets another ad banned by advertising watchdog for sexualising children
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 2 Zayn Malik already working on solo material, just days after quitting One Direction
- 3 The West has it totally wrong on Lee Kuan Yew
- 4 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 5 Jeremy Clarkson calls on trolls to leave producer Oisin Tymon alone: 'None of this is his fault'
iJobs Gadgets & Tech
£30000 - £40000 per annum: Recruitment Genius: Our client is looking to find a...
£21000 - £23600 per annum: Recruitment Genius: An exciting opportunity to join...
£22000 - £28000 per annum: Ashdown Group: This is a large multi-site operation...
£50000 - £65000 per annum: Recruitment Genius: Due to continued business growt...