Current Google Insights trends: Liverpool vs. Chelsea, Kim Kardashian's ad, WWE

English football club Chelsea's signing of Torres from Liverpool and the striker's subsequent victory, Kim Kardashian's Super Bowl ad and the WWE SmackDown all contributed to this week's Google Insights trends.

Perhaps surprisingly, the majority of searches for this week's top Google Insights trend - English football club "Chelsea," originated in Nigeria. Large volumes of searches for the London club also came from Ireland, Norway and the United Kingdom.

The premiership team's sudden increase in internet searches can be attributed to the January 31 announcement that the club had signed Spanish striker Fernando Torres from rival club Liverpool. Torres's contract with Chelsea is widely believed to be worth a new British record of £50 million (€59.4 million). The news of Torres signing is likely to also account for the presence of "Liverpool" in seventh position in this week's charts. Torres's debut game for Chelsea, on Saturday, ended in a 1-0 victory for his former club Liverpool - an event that probably also contributed to the rankings of this week's search terms.

A large percentage of searches for this week's third most popular term, "Kim Kardashian," originated in the US, Canada, Australia and Norway. The TV personality/actress/model/fashion designer recently starred in a steamy ad for Skechers Shape-up footwear. The ad aired during this year's Super Bowl on February 6 and probably accounts for the appearance of Kardashian's name in this week's charts.

Internet users in Mexico, India, the United Arab Emirates and Ireland were searching the phrase "wwe." The rising popularity of the term, short for World Wrestling Entertainment, is probably due to the recent February 4 WWE SmackDown wrestling competition for the World WWE Title.

The continuing events in Egypt kept users searching for news, keeping the term "Egypt" trending for the second week in a row.

Meteorological conditions around the world were also a popular subject of searches, with users in Australia, Singapore, the Philippines and New Zealand searching for "weather" or "weather forecast," and users in the United States looking for "weather.com." 

The increase in searches for these terms, especially in Oceania and the surrounding region, can probably be attributed to concerns over cyclone Yasi, which recently wreaked havoc in the northeastern Australian territory of Queensland.

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on February 7 at 9:30 AM GMT, are:

01.   chelsea (+250%)
02.   weather channel (+190%)
03.   Kim Kardashian (+170%)
04.   weather.com (+160%)
05.   sky sports (+160%)
06.   weather (+100%)
07.   Liverpool (+80%)
08.   weather forecast (+80%)
09.   wwe (+80%)
10.   Egypt (+60%)

 

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