Current Google Insights trends: New Zealand earthquake, Libya and tt0274518

Searches for world events including the tragic New Zealand earthquake and the Libyan revolution dominated this week's Google Insights trends. The viral term tt0274518 and basketball player Carmelo Anthony were also popular.

Perhaps unsurprisingly, the top Google Insights trend this week is related to the earthquake in Christchurch, New Zealand, which, according to reports, has so far claimed 158 lives.

Searching for this week's second most popular term, "tt0274518," returns the plot synopsis of the 1992 movie Gayniggers from Outerspace on movie review database IMBD due to the url www.imdb.com/title/tt0274518/.  

The term "tt0274518" recently went viral with phrases such as "Go to Google type in tt0274518" appearing on websites including http://musicoogle.com/, http://www.ahlikethis.me and Yahoo Buzz UK.

Internet users around the world were searching for news on events in Libya, accounting for this week's third and fourth most popular trends (the third term is the Spanish spelling). The revolution in Libya probably also accounts for the volume of searches for the Arabic and English television channel Al Jazeera.    

Apple fans were searching for the latest version of the iPad - the "iPad2" - which is due to be launched on March 2. The internet game " Minecraft" was also a popular search term; players of the game have to survive in a world inhabited by nocturnal monsters by constructing rudimentary shelters and later civilizations out of blocks.

The name of American basketball player "Carmelo Anthony" was also a popular search term. The basketball forward has recently moved to New York and is rumored to be starring alongside his wife La La Vazquez in their own reality TV show, entitled La La's Full Court Life.

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on February 28 at 9:30 AM GMT, are:

01.   Christchurch earthquake (breakout*)
02.   tt0274518 (breakout*)
03.   libia (+1,100%)
04.   libya (+650%)
05.   carmelo anthony (+300%)
06.   al jazeera (+130%)
07.   aljazeera (+90%)
08.   aljazeera.net (+80%)
09.   ipad 2 (+60%)
10.   minecraft (+40%)

*Breakout defines a search term that has experienced a change in growth greater than 5,000 percent.

 

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