'Dirty Dancing' to launch online game on Facebook
Wednesday 14 September 2011
'Have the time of your life' with the
Dirty Dancing online game. Film studio Lionsgate and Facebook are teaming up to create an online game based on the 1987 romantic film
Dirty Dancing, reported The Wrap on September 13.
The film studio is working with Toronto-based Social Game Universe to create an experience set in a virtual getaway spot in the Catskill Mountains, where Baby learned to dance when on vacation with her parents.
Players will join the film’s characters, sample music from the Dirty Dancing soundtrack and host dance shows for guests. Dances can generate 'romance waves' to spruce up the resort with tennis courts, hedges and jukeboxes. The game’s watermelon currency will allow the purchase of these and more virtual items.
The partnership capitalizes on the phenomenal success of the Dirty Dancing Facebook page which has grown in two years from 700,000 to more than 10.9 million fans currently. It ranks as the ninth most popular film fan page.
A surge in popularity happened after the death of the film’s star Patrick Swayze in 2009 and then again when co-star Jennifer Grey's competed in the reality television show Dancing With the Stars.
The film studio will consider making online games for its other titles with strong Facebook pages, including Rambo and Terminator 2.
Dirty Dancing is also being remade as a film with director Kenny Ortega ( High School Musical).
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