Eighty-four percent of US internet users viewed online video in March: comScore

The latest figures from comScore’s Video Metrix service show that 174 million internet users, 83.5 percent of the total US internet audience, turned on their computers or internet connected TVs to watch online video content during the month of March.

There were more than 5.7 billion viewing sessions recorded in March and average US internet user tuned in to watch around 14.8 hours of online video content during the month.

Google Sites including YouTube.com retained its position as the top online video content property in March with 143.2 million viewers - close to three times as many viewers as second place property AOL, Inc. - said market researcher comScore in a report released on April 12.  

Google sites also recorded the highest number of viewing sessions (close to 2 billion) and, with the average viewer spending 4.6 hours watching content at the site during the month, had the highest time spent per per viewer.

AOL, Inc. jumped up five places from 38.8 million viewers and 7th place in February to second place and 57.0 million viewers in March. AOL, Inc. was followed by Yahoo! Sites (56.4 million viewers), Microsoft Sites (53.1 million viewers), and VEVO (52.6 million viewers).

Facebook.com dropped from fourth place in February with 46.7 million viewers to sixth place in March with 48.8 million viewers.

comScore also noted that in March “[t]he duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.”

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Application Support Analyst- (Customer Support) - £29,000

    £29000 per annum: Ashdown Group: Application Support Analyst- (Customer Suppor...

    Ashdown Group: Service Delivery Manager - Retail / FMCG / WMS Operations

    £55000 per annum: Ashdown Group: Service Delivery Manager - Retail / FMCG / WM...

    Recruitment Genius: Technical Support Analyst / Helpdesk Support Analyst

    £16000 - £20000 per annum: Recruitment Genius: Our client is the UK's leading ...

    Ashdown Group: SQL DBA (SSIS, ETL) - London, £60k

    £60000 per annum: Ashdown Group: SQL DBA (SSIS, ETL) - Central London, £60,000...

    Day In a Page

    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee
    World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

    Max Brooks honours Harlem Hellfighters

    The author talks about race, legacy and his Will Smith film option to Tim Walker
    Why the league system no longer measures up

    League system no longer measures up

    Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
    Valentine's Day cards: 5 best online card shops

    Don't leave it to the petrol station: The best online card shops for Valentine's Day

    Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
    Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

    Devil in blue Costa is a reminder of what Liverpool have lost

    The Reds are desperately missing Luis Suarez, says Ian Herbert
    Ashley Giles: 'I'll watch England – but not as a fan'

    Ashley Giles: 'I'll watch England – but not as a fan'

    Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness