Eighty-four percent of US internet users viewed online video in March: comScore
Wednesday 13 April 2011
The latest figures from comScore’s Video Metrix service show that 174 million internet users, 83.5 percent of the total US internet audience, turned on their computers or internet connected TVs to watch online video content during the month of March.
There were more than 5.7 billion viewing sessions recorded in March and average US internet user tuned in to watch around 14.8 hours of online video content during the month.
Google Sites including YouTube.com retained its position as the top online video content property in March with 143.2 million viewers - close to three times as many viewers as second place property AOL, Inc. - said market researcher comScore in a report released on April 12.
Google sites also recorded the highest number of viewing sessions (close to 2 billion) and, with the average viewer spending 4.6 hours watching content at the site during the month, had the highest time spent per per viewer.
AOL, Inc. jumped up five places from 38.8 million viewers and 7th place in February to second place and 57.0 million viewers in March. AOL, Inc. was followed by Yahoo! Sites (56.4 million viewers), Microsoft Sites (53.1 million viewers), and VEVO (52.6 million viewers).
Facebook.com dropped from fourth place in February with 46.7 million viewers to sixth place in March with 48.8 million viewers.
comScore also noted that in March “[t]he duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.”
Life & Style blogs
Surgeon backs 'good death' plans - and reveals his own
Britain's kitchens so filthy that they present a health risk, says new research
NHS hit by stealth cuts of £2bn as tariffs received for medical procedures are reduced
How to survive a social-media mauling, by the tough women of Twitter
KickassTorrents down: new Isle of Man domain taken offline just hours after launch
The sickening truth about food banks that the Tories don't want you to know
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
Rupert Murdoch berated Sun journalists for not doing enough to attack Ed Miliband and stop him winning the general election
- 2 Smartphones are making children borderline autistic, says psychiatrist
- 3 Why this father didn’t hide his daughter’s heroin overdose in her obituary
- 4 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
iJobs Gadgets & Tech
£70000 - £90000 per annum + bonus + car allowance + benefits: Ashdown Group: H...
£28000 - £32000 per annum + Excellent benefits: Ashdown Group: Application Sup...
£28000 - £32000 per annum + Excellent benefits: Ashdown Group: Systems Analyst...
£40000 - £48000 per annum + bonus and benefits: Ashdown Group: European Recrui...