Emmy Awards go digital with Twitter, Facebook, YouTube
The 2010 Emmy Awards for American television have gone interactive, with viewers tweeting lines for host Jimmy Fallon, voting on an interactive ballot and watching backstage happenings on Facebook and YouTube.
"Tweet about your favorite Emmy presenter now, and Jimmy Fallon may read it on air," Emmy producer NBC television announces on its website, with the popular late night talkshow host also advertising the interactive aspects of Sunday's event at the Nokia Theatre in Los Angeles.
The producers hope the move will attract a younger audience that up to now has largely shrugged off award shows as too stuffy and old-age.
Besides tweeting Fallon's introductory speeches, viewers will also be able to follow the ceremony itself on social networking website Facebook and video sharing site YouTube minute by minute, NBC said.
Viewers can also participate by voting for their favorite entries in each category.
For those who shun the glitzy, often dull formal stage ceremony at the Emmys can tune in the less formal, backstage antics of their favorite stars, winners or losers, through a seven-camera strong "backstage webcast" offered by NBC.
"NBC.com is excited to be working with all of our creative partners to enhance the audience's viewing experience with unique and exclusive content," NBC.com general manager Stephen Andrade said in a statement.
"The live streaming coverage of the 62nd Primetime Emmy Awards will give fans VIP access to the biggest night in television."
Life & Style blogs
Plus London's buy-to-let hotspots and a new property portal
Guest post by Richard Sexton, business development director of e.surv chartered surveyors
Plus lateral thinking and living on London's waterways
Facial hair: Cat beards and the purrrsuit of excellence
Price of Xbox One may be less than 360 say insiders
Microsoft's Xbox One: Have the price (£399) and release date (30 November) been leaked by online retailer Zavvi?
Xbox One vs PlayStation 4: Why Microsoft's console name game just doesn't add up
The 10 Best salt and pepper sets
- 1 Pope Francis: Being an atheist is alright as long as you do good
- 2 What, let gays get married? We must be bonkers
- 3 'Something passed underneath us, quite close': Airbus A320 has close encounter with UFO
- 4 Lord of the Sings: Sir Christopher Lee, 91, to release heavy metal album
- 5 Two bailed after arrest over Woolwich attack Twitter comments
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Get the latest on The Evening Standard's campaign to get London's children reading.
Win anything from gadgets to five-star holidays on our competitions and offers page.