E-readers, tablet computers set to take off

Consumers worlwide are very interested in tablet computers like Apple's iPad and electronic readers such as Amazon's Kindle, and sales of the devices could take off when prices drop, according to a new survey.

"I think we're already at the starting point of mass adoption," said John Rose of The Boston Consulting Group, which conducted the survey of nearly 13,000 consumers in 14 countries.

"A million iPads in a month is a lot," Rose told AFP on Monday, refering to Apple's first month sales figures for the touchscreen device. Other companies such as Sony, Samsung and Google were expected to come out with similar products, he added.

Fifty-one percent of consumers surveyed who were familar with e-readers or tablet computers said they planned to purchase one within a year and 73 percent said they planned to buy one within three years.

"The survey suggests that e-readers and tablets are not a niche product for early adopters but could become the MP3 players of this decade," Rose said separately in a press release. "Grandmothers will soon be carrying them around."

The survey revealed prices will have to drop before e-readers and tablets become established consumer products alongside television sets, personal computers and mobile phones.

"As with other major mass market consumer devices the prices will come down," Rose told AFP. "They always do.

"I expect you'll see the prices come down in the next 12 to 18 months," he said. "The first iPod was a 400-dollar device so there's no reason why we won't see the same cycle."

US consumers said they were prepared to pay between 100 and 150 dollars for a single-usage device like the Kindle or 130 to 200 dollars for a multi-purpose device like the iPad, which can serve as an e-reader but also browse the Web or play video.

The Kindle, which was launched in 2007, costs 259 dollars while the iPad, which came out in the United States last month, costs between 499 dollars and 829 dollars.

The survey found most consumers would prefer a multi-purpose device. Sixty-six percent said they preferred a multi-purpose device while 24 percent said they wanted a single-purpose device for reading electronic books. The remainder were undecided.

"Consumers want to use these devices for a broad range of things, including Web surfing and email," Rose said. "These are easy and portable devices that'll make it easy to do such things."

In the United States, consumers are willing to pay between five and 10 dollars for digital books, five to 10 dollars for a monthly newspaper subscription and between two and four dollars for a single issue of an online magazine.

The BCG survey was conducted in March of 12,717 consumers in Australia, Austria, Britain, China, Finland, France, Germany, India, Italy, Japan, Norway, South Korea, Spain and the United States.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: 1st Line Technical Support Engineer

    £19000 - £23000 per annum: Recruitment Genius: This IT and Telecoms company ar...

    Recruitment Genius: Client Services Administrator - IT Industry

    £18000 - £24000 per annum: Recruitment Genius: A leading provider of ICT servi...

    Recruitment Genius: 1st / 2nd Line Technical Support Advisor - Up to £26K inc bonus

    £20230 - £26000 per annum: Recruitment Genius: Are you looking for a career in...

    Recruitment Genius: Marketing Assistant

    £13500 - £15000 per annum: Recruitment Genius: This IT and Telecoms company is...

    Day In a Page

    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
    Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

    'A subversive brothel keeper and Communist'

    Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
    Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

    BBC heads to the Californian coast

    The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
    Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

    Victorian fraudster who shook the Bank of England

    Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
    Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

    Car hacking scandal

    Security designed to stop thieves hot-wiring almost every modern motor has been cracked
    10 best placemats

    Take your seat: 10 best placemats

    Protect your table and dine in style with a bold new accessory
    Ashes 2015: Alastair Cook not the only one to be caught in The Oval mindwarp

    Cook not the only one to be caught in The Oval mindwarp

    Aussie skipper Michael Clarke was lured into believing that what we witnessed at Edgbaston and Trent Bridge would continue in London, says Kevin Garside
    Can Rafael Benitez get the best out of Gareth Bale at Real Madrid?

    Can Benitez get the best out of Bale?

    Back at the club he watched as a boy, the pressure is on Benitez to find a winning blend from Real's multiple talents. As La Liga begins, Pete Jenson asks if it will be enough to stop Barcelona
    Athletics World Championships 2015: Beijing witnesses new stage in the Jessica Ennis-Hill and Katarina Johnson-Thompson heptathlon rivalry

    Beijing witnesses new stage in the Jess and Kat rivalry

    The last time the two British heptathletes competed, Ennis-Hill was on the way to Olympic gold and Johnson-Thompson was just a promising teenager. But a lot has happened in the following three years
    Jeremy Corbyn: Joining a shrewd operator desperate for power as he visits the North East

    Jeremy Corbyn interview: A shrewd operator desperate for power

    His radical anti-austerity agenda has caught the imagination of the left and politically disaffected and set a staid Labour leadership election alight
    Isis executes Palmyra antiquities chief: Defender of ancient city's past was killed for protecting its future

    Isis executes Palmyra antiquities chief

    Robert Fisk on the defender of the ancient city's past who was killed for protecting its future