Facebook and Bing fuse social network and search

Facebook and Microsoft began personalizing Internet queries on Wednesday, letting people add the recommendations of friends at the social network to search results.

Facebook profiles and feedback regarding what friends like were being woven into Bing searches for people who agree to let a free software module access the information.

"This is just the beginning; there is going to be a whole lot more to come over time," Facebook founder Mark Zuckerberg said as the collaboration was revealed at an event at Microsoft's campus in Mountain View, California.

"I couldn't think of anyone better to work with on the next generation of search," he said. "The people at Microsoft really are the underdog, and they are incentivized to go out and innovate."

The new "social search" features will be available when people are logged into Facebook while searching on Bing. Roll-out began on Wednesday and was expected to be completed in the coming months.

"With a partnership of Facebook and Bing we will be able to harness and unlock the tremendous implications of social platforms and take search to a new level," said Microsoft president of online services Qi Liu.

"People can truly become first-class citizens of a search experience."

Likes, interests and other information shared at Facebook hold the potential to let search engines tailor online searches to individuals and personalize results.

"Today's Internet is a graph of links, and on the other side there is the social graph," Liu said. "You can overlay a person's interests, topics, events and more into a search engine to tap into more predictive powers."

Examples of social search at Bing included queries for restaurants yielding results that included eateries Facebook friends indicated were to their liking.

Searches on people's names are improved with the addition of public profiles at Facebook and mutual friends at the social network, which boasts more than 500 million members worldwide.

Information from or about people in our lives holds a powerful attraction, according to Zuckerberg.

"We are just hard wired so that information about people is indeed the most important information in the world," said Zuckerberg, who was a Harvard student when he started Facebook in 2004.

"A huge amount of people's brains is focused entirely about processing information about people - faces, emotions," he said.

Microsoft's partnership with Facebook dates back four years to when the social networking service had just 100 employees and seven million members.

"You guys got us early," Zuckerberg quipped while talking on-stage at the Microsoft campus.

Microsoft paid 240 million dollars in late 2007 for a 1.6 percent stake in Facebook. Bing is used to power Internet searches at the social network.

"We knew it was a special company and they were going to change the world in ways we couldn't even imagine," said Microsoft senior vice president of online audience Yusuf Mehdi. "We are impressed with how Facebook has pressed the Internet to be more social and open."

A pop-up box will offer first-time users the option of declining the Bing social search option, which people can opt out of at any time.

Zuckerberg said that private information at Facebook isn't shown to Bing and that data regarding searches is not shared with the social network.

"This is all information that is public about you anyway," Zuckerberg said.

Bing has been striving to close ground on Internet search king Google, which is also eyeing ways of making searches more personal and social.

Google's share of the core US search market grew to 66.1 percent in September, evidently due to a new "Instant" feature that delivers suggested results with each query letter typed, according to industry tracker comScore.

Microsoft's portion of the market improved a fraction to 11.2 percent while that of Yahoo! slipped from 17.4 percent in August to 16.7 in September, comScore reported Wednesday.

Approximately 12.4 billion dollars will be spent this year on ads at search engines, with Google expected to rake in 73.3 percent of that cash, according to eMarketer.

Sport
England's women celebrate after their 3rd place play-off win against Germany
Women's World CupFara Williams converts penalty to secure victory and bronze medals
Arts and Entertainment
Ricardo by Edward Sutcliffe, 2014
artPortraits of LA cricketers from notorious suburb go on display
News
newsHillary Clinton comments on viral Humans of New York photo of gay teenager
Arts and Entertainment
The gang rape scene in the Royal Opera’s production of Gioachino Rossini’s Guillaume Tell has caused huge controversy
music
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Support and Development Engineer

    £20000 per annum: Recruitment Genius: The leading provider of Employee Managem...

    Recruitment Genius: Creative Designer

    £15000 - £25000 per annum: Recruitment Genius: This Kent based design consulta...

    Recruitment Genius: IT Gazetteer Consultant

    £25000 - £34000 per annum: Recruitment Genius: Are you looking to work for an ...

    Recruitment Genius: Regional Support Manager

    Negotiable: Recruitment Genius: This role's responsibility also include operat...

    Day In a Page

    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy
    Number of young homeless in Britain 'more than three times the official figures'

    'Everything changed when I went to the hostel'

    Number of young homeless people in Britain is 'more than three times the official figures'
    Compton Cricket Club

    Compton Cricket Club

    Portraits of LA cricketers from notorious suburb to be displayed in London
    London now the global money-laundering centre for the drug trade, says crime expert

    Wlecome to London, drug money-laundering centre for the world

    'Mexico is its heart and London is its head'
    The Buddhist temple minutes from Centre Court that helps a winner keep on winning

    The Buddhist temple minutes from Centre Court

    It helps a winner keep on winning
    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'