Facebook tops Google in website hits: study

Facebook stole the thunder from Google this year as the most-visited website in the United States, according to a new study from Internet research firm Experian Hitwise.

The social-networking juggernaut's www.facebook.com was the top-visited website for the first time and accounted for 8.93 percent of all US visits between January and November 2010, Experian Hitwise said.

Google, the world's Internet search leader, slid to second place. Google.com drew 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent).

Facebook led arch-rival Google in the number of hits per month since March.

However, taking into account all of Google's websites, such as YouTube and Gmail, the Mountain View, California-based company drew 9.85 percent of the US visits, ahead of Facebook's 8.93 percent and the 8.12 percent garnered by Yahoo! sites, an Experian Hitwise spokesman said Friday.

Online tracking firm comScore last week ranked the Yahoo! family of websites as the most-visited in the US in November, ahead of Google, Microsoft websites and Facebook.

On a global scale, Google held the top position, followed by Microsoft, Facebook and Yahoo!, according to comScore.

But analyst Greg Sterling of the specialist site SearchEngineLand.com cautioned that the Hitwise study does not track website visits via mobile devices such as cell phones or tablets, and the number of searches on Google's Chrome browser, which avoids google.com, was uncertain.

"This is right now more symbolic than anything" to see Facebook overtake Google in the United States, Sterling told AFP, adding that the study confirms "Facebook growth has been dramatic."

The social-networking giant has more than 500 million active users per month in the world, and according to comScore attracted 647.5 million unique visits in November, a jump of 48 percent from a year ago.

Sterling highlighted the sharply different approaches between Google and Facebook.

"Google is a very utilitarian site, where people go to make a decision, whereas Facebook is for entertainment," he said.

But if Facebook "were to concentrate on search, they could do something that stands to really hurt Google."

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
News
Approved Food sell products past their sell-by dates at discounted prices
i100
Sport
Jonny Evans and Papiss Cisse come together
football
News
Life-changing: Simone de Beauvoir in 1947, two years before she wrote 'The Second Sex', credited as the starting point of second wave feminism
peopleHer seminal feminist polemic, The Second Sex, has been published in short-form to mark International Women's Day
News
i100
Arts and Entertainment
The beat is on: Alfred Doda, Gjevat Kelmendi and Orli Shuka in ‘Hyena’
filmReview: Hyena takes corruption and sleaziness to a truly epic level
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Senior VMware Platform Engineer - VMware / SAN / Tier3 DC

    £45000 - £55000 per annum + benefits: Ashdown Group: Senior VMware Platform En...

    Ashdown Group: Automated Tester / Test Analyst - .Net / SQL - Cheshire

    £32000 per annum + pension, healthcare & 23 days holiday: Ashdown Group: A gro...

    Ashdown Group: Application Developer - C#.Net, ASP.Net - Cambridgeshire

    Negotiable: Ashdown Group: Software Application Developer (C# & ASP.Net, SQL S...

    Ashdown Group: Front-End Developer / Front-End Designer - City of London

    £27000 - £33000 per annum + Excellent benefits: Ashdown Group: Front-End Devel...

    Day In a Page

    Homeless Veterans campaign: Donations hit record-breaking £1m target after £300,000 gift from Lloyds Bank

    Homeless Veterans campaign

    Donations hit record-breaking £1m target after huge gift from Lloyds Bank
    Flight MH370 a year on: Lost without a trace – but the search goes on

    Lost without a trace

    But, a year on, the search continues for Flight MH370
    Germany's spymasters left red-faced after thieves break into brand new secret service HQ and steal taps

    Germany's spy HQ springs a leak

    Thieves break into new €1.5bn complex... to steal taps
    International Women's Day 2015: Celebrating the whirlwind wit of Simone de Beauvoir

    Whirlwind wit of Simone de Beauvoir

    Simone de Beauvoir's seminal feminist polemic, 'The Second Sex', has been published in short-form for International Women's Day
    Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

    Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

    Why would I want to employ someone I’d be happy to have as my boss, asks Simon Kelner
    Confessions of a planespotter: With three Britons under arrest in the UAE, the perils have never been more apparent

    Confessions of a planespotter

    With three Britons under arrest in the UAE, the perils have never been more apparent. Sam Masters explains the appeal
    Russia's gulag museum 'makes no mention' of Stalin's atrocities

    Russia's gulag museum

    Ministry of Culture-run site 'makes no mention' of Stalin's atrocities
    The big fresh food con: Alarming truth behind the chocolate muffin that won't decay

    The big fresh food con

    Joanna Blythman reveals the alarming truth behind the chocolate muffin that won't decay
    Virginia Ironside was my landlady: What is it like to live with an agony aunt on call 24/7?

    Virginia Ironside was my landlady

    Tim Willis reveals what it's like to live with an agony aunt on call 24/7
    Paris Fashion Week 2015: The wit and wisdom of Manish Arora's exercise in high camp

    Paris Fashion Week 2015

    The wit and wisdom of Manish Arora's exercise in high camp
    8 best workout DVDs

    8 best workout DVDs

    If your 'New Year new you' regime hasn’t lasted beyond February, why not try working out from home?
    Miguel Layun interview: From the Azteca to Vicarage Road with a million followers

    From the Azteca to Vicarage Road with a million followers

    Miguel Layun is a star in Mexico where he was criticised for leaving to join Watford. But he says he sees the bigger picture
    Frank Warren column: Amir Khan ready to meet winner of Floyd Mayweather v Manny Pacquiao

    Khan ready to meet winner of Mayweather v Pacquiao

    The Bolton fighter is unlikely to take on Kell Brook with two superstar opponents on the horizon, says Frank Warren
    War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

    Baghdad fights to win back Tikrit from Isis – but then what?

    Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
    Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

    What is it like to live with Alzheimer's?

    Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis