Instagram’s new video-sharing tool that allows users to film and edit snippets of their daily lives has blown Twitter’s Vine app out of the water in just one week, online analysis has shown.
The six second micro-movie app owned by Twitter became an instant hit when it was launched in January, but it has been outshone by Instagram’s rival service almost overnight, according to data analytics tool Topsy.
The Facebook-owned Instagram offering, which allows users to record content for twice as long as on Vine, was introduced on June 20, resulting in additional 300,000 Intagram links being shared online in the first 24 hours.
Meanwhile, links to Vine videos in the same day fell by nearly half a million. A week later, there were 50 per cent more Instagram than Vine links being shared across the net. On June 27, Topsy recorded 1,562,022 mentions of Instagram and 935,109 mentions of Vine.
“Instagram hasn't actually seen a huge uptick in Twitter sharing since its video launch,” wrote Matt McGee, editor of Marketing Land. “The number of shares over the past few days is similar to early and mid-June. But Vine sharing is way down in the last week.”
Launching their competitor last week, Instagram CEO Kevin Systrom said: “Over the past two and a half years, Instagram has become a community where you can capture and share the world's moments simply and beautifully. Some moments, however, need more than a static image to come to life.”