‘Girls used to have dolls, now they have iPhones’

Pollyanna Woodward says technology has become fashionable

Your background is in music and presenting – how did you get onto a technology show?

I’ve always been a technology fan. I thought my Game Boy was the most amazing thing ever as a kid. At 16 I got a mobile – a real brick – and I was obsessed. Since then I’ve loved having the latest phone. I also had a boyfriend who was into modifying cars, so I got fascinated by engines and stereos. Eventually I pestered the Gadget Show, which I’d always loved, saying that if they ever needed a new presenter, they had to screen test me. A few weeks later I was working for them.

Did your genuine enthusiasm get you the job ahead of other prospective presenters?

I think what swung it was the fact I throw myself into stuff. My screen test included racing round a dirt track on a Segway, and I fell off so many times! I’m quite practical too – I live on my own, so I can put up shelves.

Technology is all about enthusiasm for new things, and I’ve got that. It’s the most exciting field to work in because it’s constantly moving, changing and getting better.

Do we still need more women in technology?

Yes, but a huge amount of progress has been made.

Technology has always been male-dominated and seen as geeks on computers typing out zeroes and ones, but it’s changing. Apple played a huge part in making the subject more accessible, attractive and easy.

They changed perceptions. The glass ceiling is gone now I think, and I can only see the gender ratio equalling out further.

Are younger girls getting interested, though?

Definitely. I was helping a classroom of young girls doing a project called Apps for Good recently, which is all about inventing phone applications.

They were coming up with incredible ideas, and the fact that they are the future is very encouraging, because they’re miles ahead of where we were as kids. When I was younger, little girls had dolls and prams. Now, tiny children are engaging with technology and operating iPhones when they’re four.

Has the male geek stereotype been put to bed, too?

I think so. There are so many people who are creative and uber-cool working in technology now, and what they’re creating certainly is far from boring. It has turned a corner and become fashionable, and with things like apps, such a wide field is covered. I don’t think you see techy boys now and think: “Steer clear, he’s going to be dull.”

What are your favourite bits of technology?

I love music gadgets. I have the Zeppelin Air speaker system, which I love – although my neighbours probably hate it.

And I can’t live without my smart phone.

What is the next exciting field of technology, then?

Health. There are some great apps and gadgets that I think will become very popular soon. I recently helped out with a campaign for a diabetes app called iBGStar, which makes managing glucose levels very easy on a smart phone.

It’s been quite hard for kids to deal with managing their diabetes, and it’s not a very cool thing, is it? But this device is so easy, very slick and gives them the right information.

I’ve just got myself a Nike Fuelband, which monitors how active you’ve been each day, which is ingenious. You can set goals for yourself, and get more active. Hopefully there are a lot more developments to come in this field, and they’ll help a large number of people.

Polly and the rest of The Gadget Show cast will be at the Gadget Show Live at the NEC in Birmingham from the 11th to the 16th April.

News
i100
News
people Emma Watson addresses celebrity nude photo leak
News
Katie Hopkins appearing on 'This Morning' after she purposefully put on 4 stone.
peopleKatie Hopkins breaks down in tears over weight gain challenge
News
peopleHis band Survivor was due to resume touring this month
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Robert De Niro, Martin Scorsese and DiCaprio, at an awards show in 2010
filmsAll just to promote a new casino
News
i100
News
In this photo illustration a school student eats a hamburger as part of his lunch which was brought from a fast food shop near his school, on October 5, 2005 in London, England. The British government has announced plans to remove junk food from school lunches. From September 2006, food that is high in fat, sugar or salt will be banned from meals and removed from vending machines in schools across England. The move comes in response to a campaign by celebrity TV chef Jamie Oliver to improve school meals.
science
News
people'It can last and it's terrifying'
Arts and Entertainment
tv
Life and Style
fashionModel of the moment shoots for first time with catwalk veteran
News
i100
Sport
Tom Cleverley
footballLoan move comes 17 hours after close of transfer window
Sport
Alexis Sanchez, Radamel Falcao, Diego Costa and Mario Balotelli
footballRadamel Falcao and Diego Costa head record £835m influx
Life and Style
fashionAngelina Jolie's wedding dressed revealed
News
Boris Johnson may be manoeuvring to succeed David Cameron
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Front-Office Developer (C#, .NET, Java, AI)

    £40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: Front-Office D...

    C# Software Engineer (ASP.NET, C#, CSS, Java Script, JQuery)

    £40000 - £50000 per annum + Benefits, Training & Bonus: Harrington Starr: C# S...

    Systems Administrator (SharePoint) - Central London - £36,500

    £35000 - £36500 per annum: Ashdown Group: Systems Administrator (SharePoint) -...

    Derivatives Risk Commodities Business Analyst /Market Risk

    £600 - £800 per day: Harrington Starr: Derivatives Risk Commodities Business A...

    Day In a Page

    Stolen youth: Younger blood can reverse many of the effects of ageing

    Stolen youth

    Younger blood can reverse many of the effects of ageing
    Bob Willoughby: Hollywood's first behind the scenes photographer

    Bob Willoughby: The reel deal

    He was the photographer who brought documentary photojournalism to Hollywood, changing the way film stars would be portrayed for ever
    Angelina Jolie's wedding dress: made by Versace, designed by her children

    Made by Versace, designed by her children

    Angelina Jolie's wedding dressed revealed
    Anyone for pulled chicken?

    Pulling chicks

    Pulled pork has gone from being a US barbecue secret to a regular on supermarket shelves. Now KFC is trying to tempt us with a chicken version
    'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

    'I’ll tell you what I would not serve - lamb and potatoes'

    US ambassador hits out at stodgy British food
    Radio Times female powerlist: A 'revolution' in TV gender roles

    A 'revolution' in TV gender roles

    Inside the Radio Times female powerlist
    Endgame: James Frey's literary treasure hunt

    James Frey's literary treasure hunt

    Riddling trilogy could net you $3m
    Fitbit: Because the tingle feels so good

    Fitbit: Because the tingle feels so good

    What David Sedaris learnt about the world from his fitness tracker
    Saudis risk new Muslim division with proposal to move Mohamed’s tomb

    Saudis risk new Muslim division with proposal to move Mohamed’s tomb

    Second-holiest site in Islam attracts millions of pilgrims each year
    Alexander Fury: The designer names to look for at fashion week this season

    The big names to look for this fashion week

    This week, designers begin to show their spring 2015 collections in New York
    Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

    'I like Orwell's writing as much as the next talented mediocrity'

    Will Self takes aim at Orwell's rules for writing plain English
    Meet Afghanistan's middle-class paint-ballers

    Meet Afghanistan's middle-class paint-ballers

    Toy guns proving a popular diversion in a country flooded with the real thing
    Al Pacino wows Venice

    Al Pacino wows Venice

    Ham among the brilliance as actor premieres two films at festival
    Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

    Neil Lawson Baker interview

    ‘I’ve gained so much from art. It’s only right to give something back’.
    The other Mugabe who is lining up for the Zimbabwean presidency

    The other Mugabe who is lining up for the Zimbabwean presidency

    Wife of President Robert Mugabe appears to have her sights set on succeeding her husband