How tech is bringing the view from the sofa to the stands

view gallery VIEW GALLERY

People actually attending sports events are usually privy to the least in-play information – that's all about to change, says Rhodri Marsden.

Anyone who's doubting the important role of the smartphone at modern sporting events would have been instantly put straight during last week's opening ceremony at the Olympics, as the finest athletes in the world filed into the stadium while holding their phones aloft, filming and snapping as they waved to the crowd.

The crowd itself may have been more nervous about capturing those moments for posterity; Locog made a stern declaration before the Games that images, video and sound recordings could only be used for "private and domestic purposes", thus clamping down on our natural impulse to share everything across the web with friends, family and complete strangers.

But from Wimbledon fortnight to Formula One practice sessions, spectators can be seen regularly consulting their phones – whether they're sending information out, searching for information about action that's out of their line of sight, or seeking clarification about what's going on in front of them. For years it was common to see cricket fans watching the Test Match with transistor radios clamped to their ears; these days you're more likely to see someone searching for updated statistics on EPSN's Cricinfo app.

Golf, that most traditional and conservative of sports, made a big concession to technological progress this year when the R&A permitted mobile phones to be allowed on the British Open course for the first time. The company behind the official Open app, Future Workshops, suddenly saw an opportunity to enlighten golfing spectators as well as armchair enthusiasts. As the chief executive Matt Brooke-Smith says, golf is a spectator sport where you traditionally lack information. "You might be following Tiger Woods around and then you'd notice a manually updated scoreboard telling you that someone's taken the lead – but you hadn't known about it for an hour!" he says. "That absence of news has almost been part of the experience for golfing spectators, but when you add mobile devices into the equation that starts changing fairly rapidly."

The app's ability to track golfers' movements around the course is a feature that even the most old-school spectator would have found useful –not just tee times, but also real-time tracking using GPS.

"What often happens is that you're standing at a green and someone's hitting a shot towards you, but you don't know who it is," Brooke-Smith says. "So we equipped each golfer's electronic scoring device with a GPS receiver, so you could instantly see who was where. It worked brilliantly – except for a couple of occasions where the players left the trackers in the clubhouse."

Brooke-Smith saw this as a proof-of-concept feature that will trail the development of an electronic programme for the event, with news, leaderboards and spectator information rolled into one. London 2012 spectators have also been eagerly seeking this kind of thing in app form, although it's been split across two official smartphone and tablet apps: "results" deliver the news, medal tables and live statistics, while "join in" is more of an interactive guide, telling you what's happening nearby, sharing your location information to let you meet up with friends and the perhaps inevitable Facebook, Twitter and FourSquare integration.

Social-media features are transforming the smartphone into an incredibly powerful two-way sporting channel. "The social-media timeline within our Open app was manually curated with stuff aggregated from Instagram, Twitter, Facebook and news feeds," Brooke-Smith says. "It was important that we picked just a few of the thousands of tweets going out there about the event." But the complex overlap of social-media circles turns us all into potential reporters and, regardless of Locog's restrictions, this has already been demonstrated during the Olympics. The flood of social-media posts from the thousands of spectators along the route of last weekend's cycling road race saw the Olympic Broadcast Service encounter problems with getting its own data across mobile networks to the commentators, resulting in TV coverage that was described as "shambolic".

An IOC spokesman subsequently suggested that we should perhaps only send "urgent" social-media updates – which many might see as a contradiction in terms.

But the capacity of both fixed and mobile networks to deal with the digital needs of spectators is a pressing problem. Anyone watching a live football game on the last day of the season while trying to get news on their phone from another game will be only too aware of this, as 3G capacity is stretched to breaking point.

Locog, aware of this issue, has banned the personal use of 3G MiFi mobile wi-fi hotspots in Olympic venues – presumably in the hope that people will hop onto the admittedly impressive network of wi-fi points provided by BT instead. But unless you're a BT, Tesco or O2 customer, you'll be forking out as much as £5.99 for 90 minutes of access – a hefty price to pay to avoid data frustration. It's a problem that's being recognised and acted upon in the United States right now; Verizon is deploying cutting-edge 4G mobile base stations in Detroit and Kansas City to cope with the barrage of data requirements from stadiums full of baseball fans.

These events that push mobile data delivery to the limit are, in fact, forcing the evolution of mobile communication. Purists, perhaps understandably, mock and deride those who look to technology to enhance their live-viewing experience. After all, you only have one pair of eyes, you've spent substantial sums on tickets, so why not choose to absorb yourself in the action in front of you rather than be distracted by the screen of a tablet or a mobile phone?

"It's true that more information certainly doesn't equal a better experience," Brooke-Smith says. "We found that it's easy to over-complicate things and often we found ourselves removing things from the Open app."

But this is part of a wider cultural shift. We're tweeting about TV, Facebooking about film; swiping while spectating is just another demonstration of our new-found multitasking abilities.

Live tracking

The Open's app trialled GPS trackers for individual golfers this year. Similar moves could enhance viewing of events such as road cycling.


Improved network coverage (and the advent of 4G) will give those in big crowds reliable means to view other scores. The BBC's Olympic app kept cycling fans updated on Saturday.

Live streams

Live streams (such as on the BBC Olympic app) can – provided the networks are strong enough to support them – offer a second screen for those watching things such as Mark Cavendish in the road cycling or golf while they're on the street/course.

Arts and Entertainment
tvThe C-Word, TV review
Arts and Entertainment
The Ridiculous Six has been produced by Adam Sandler, who also stars in it
filmNew controversy after nine Native American actors walked off set
Danny Jones was in the Wales squad for the 2013 World Cup
rugby leagueKeighley Cougars half-back was taken off after just four minutes
Life and Style
The original ZX Spectrum was simple to plug into your TV and get playing on
techThirty years on, the ZX Spectrum is back, after a fashion
Life and Style
ebookNow available in paperback
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Software Developer - C# / ASP.NET / SQL

    £17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

    Recruitment Genius: Software Consultant / 1st Line Support

    £15000 - £25000 per annum: Recruitment Genius: As your knowledge grows you wil...

    Ashdown Group: Systems Engineer - Linux - Central London

    £40000 - £48000 per annum + Benefits: Ashdown Group: Systems Engineer - Linux ...

    Recruitment Genius: Technical Support and Sales Engineer - UC / M2M / IoT

    £20000 - £30000 per annum: Recruitment Genius: This leading provider of Cloud ...

    Day In a Page

    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before
    'Queer saint' Peter Watson left his mark on British culture by bankrolling artworld giants

    'Queer saint' who bankrolled artworld giants

    British culture owes a huge debt to Peter Watson, says Michael Prodger
    Pushkin Prizes: Unusual exchange programme aims to bring countries together through culture

    Pushkin Prizes brings countries together

    Ten Scottish schoolchildren and their Russian peers attended a creative writing workshop in the Highlands this week
    14 best kids' hoodies

    14 best kids' hoodies

    Don't get caught out by that wind on the beach. Zip them up in a lightweight top to see them through summer to autumn
    Robert Fisk in Abu Dhabi: The acceptable face of the Emirates

    The acceptable face of the Emirates

    Has Abu Dhabi found a way to blend petrodollars with principles, asks Robert Fisk