Sony Bravia 40-inch LCD TV
Thetwo main kinds of flatscreen TV are LCD and plasma. Though better than plasma in most situations, especially brightly lit rooms, LCD can't match the contrast levels of plasma. This 40W4500 LCD model, however, comes pretty close, and delivers strong, contrasty results. The picture quality is outstanding, with bright colours and excellent detail. With LCD, it's important to have effective image processing to avoid juddering effects or motion blur. Here, both are hardly noticeable even in fast-moving action and sports.Thedesign of the frame is pretty spiffy, too.
Amazon(0800 279 6620; www.amazon.co.uk) - £949.99