Following Twitter's t.co URL shortener, Google shrinks its links from goo.gl to g.co
Tuesday 19 July 2011
In the race to be the biggest and the shortest on the web, Google has purchased the "g.co" domain name.
Like Twitter (t.co), Amazon (a.co, k.co, z.co), Go Daddy (x.co) and Overstock (o.co) before it, Google has decided to snip off a few superfluous letters from its "goo.gl" URL shortcut by using the ".co" top-level domain of Colombia (with support from the Colombian government).
"The shorter a URL, the easier it is to share and remember," noted Google VP Consumer Marketing, Gary Briggs.
"The downside is, you often can't tell what website you're going to be redirected to. We'll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts," asserted Briggs. "That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service."
Goo.gl will continue to exist as a public URL shortener that anybody can use to shorten URLs across the web, said Google, while g.co will be reserved for shortcuts to official Google products and services.
Twitter introduced its own t.co link shortener back in 2010 in an attempt to reduce instances of phishing attacks and malware disguised as links from third party link shortening services on the social networking site.
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