It’s the latest marketing scheme looking to build upon Windows Phone market share progress

Nokia is offering a year’s free subscription to Netflix as an incentive to buy the Nokia Lumia 1020 smartphone.

Customers purchasing the Nokia Lumia 1020 through Vodafone will be rewarded with a year’s free subscription to Netflix, the online media streaming service.

Similar deals apply to the other phones across the Lumia range. A free six-month Netflix subscription comes as part of the deal for customers buying the Lumia 625 and Lumia 925 through Vodafone.

Mobile phone retailer Phones 4u are also getting involved with the scheme. However, the six-month free subscription applies to all Nokia Lumia phones in this case, including the Nokia Lumia 1020.

This latest marketing push by Nokia, who were purchased by Microsoft for €4.3bn, looks to build upon the already significant progress that Microsoft’s Windows Phone platform has made in the UK and in Europe. The UK market share grew to 12% this summer, with much of the growth being attributed to the Nokia Lumia range, which runs the Windows Phone system.

And there are other indicators that Microsoft are not prepared to rest on their laurels: just this week, the US mega-firm released their Windows Phone 8 update, with the new operating system leading to speculation that Microsoft are looking to assert themselves in the phablet-style smartphone market.