Gadget review site Retrevo challenges Amazon.com
Saturday 19 March 2011
Gadget review website Retrevo on Thursday added online sales of recommended devices in the United States in a challenge to Internet retail powerhouse Amazon.com.
Retrevo marketing vice president Manish Rathi billed the move as the first combination of unbiased, in-depth product reviews and a virtual shopping cart.
"We will compete with Amazon and eBay, but we believe we provide a much more curated experience regarding what you should buy and what you shouldn't buy," Rathi told AFP. "We want to sell to people without selling out."
California-based Retrevo believes it has an advantage in the market because the website has become a trusted place for research and reviews about devices people are considering buying.
"Over the last five years, Retrevo has become the second largest review site in the world for consumer electronics," said Retrevo chief executive Vipin Jain. "Now Retrevo will help shoppers complete their journey by including checkout and order processing on our site."
More than six million people visit Retrevo.com monthly, according to Rathi.
Retrevo built machine learning technology to effectively research the more than 50,000 consumer electronics products that hit the market in a typical year.
"It is almost impossible as humans to review that many products and keep prices updated, so we put machines to work to solve this problem," Rathi said.
"We crawl the Web and look at consumer sentiment as well as price to make recommendations on what is a bargain," he continued.
Retrevo provides information on technologies that are rising or fading, and graphically maps which devices provide the "best bang for the buck."
The website also added a "do not add to cart" button that prevents people from buying gadgets it does not recommend.
"We can't tell you it's wrong and then let you do it," Rathi said. "Our reviews are done by engineers, not merchandisers whose goal is to sell."
Retrevo partnered with about 10 major US retailers to deliver selected goods after the website brokers sales.
"We are harnessing the collective power of online retailers against Amazon," Rathi said.
Life & Style blogs
KickAssTorrents down: biggest file-sharing site moves to .cr domain after takedowns
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
Watch teenager Collin Burns break the Rubik's Cube world record by solving puzzle in just 5.25 seconds
The confessions of men who ordered mail-order brides
'Are you beach body ready?' backlash: Protein World boss labels feminist campaigners 'terrorists'
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
Andrew Lloyd Webber: Phantom of the Opera writer mocked after issuing a warning about Ed Miliband and Nicola Sturgeon
General election 2015: Labour will toughen hate crimes legislation surrounding Islamophobia
HSBC review into moving headquarters from UK 'underway'
- 1 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 2 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 4 Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
- 5 General Election 2015: Stephen Hawking says he will vote Labour
iJobs Gadgets & Tech
£30000 - £40000 per annum: Ashdown Group: Front-End Developer - Guildford/Craw...
£13500 - £15000 per annum: Recruitment Genius: A Customer Service Assistant is...
£26000 - £29000 per annum: Recruitment Genius: This is an exciting opportunity...
£75000 - £85000 per annum: Recruitment Genius: They are the largest and fastes...