First came brand-new footage of From Software's hotly awaited Bloodborne, a dark, brooding RPG that boasts a feast of glorious visuals and next-generation gameplay. From the makers of Demon's Souls, this PS4 exclusive was confirmed for an early 2015 release date.
We then got a look at The Order: 1886, a cute new trailer for Little Big Planet 3 and an exposé of exclusive downloadable content in Infamous: Second Son, as Sony hyped-up front and centre their gaming exclusives for the next six months.
And whilst the eagerly anticipated Destiny may be cross-platform, Sony was still keen to talk up the special features available to PS4 players. Arriving on September 9th, PlayStation will have early access to the Exodus Blue map and two expansions.
Indie developers also played a big part in the Sony briefing. The Tomorrow Children, Rime and Hellblade, the latest release from Ninja Theory, were all brightly trailed, a counter jab at Microsoft's ID@Xbox programme. PC hit and zombie survival horror game DayZ is also coming first to the PS4.
The biggest indie announcement of all came courtesy of Michel Ancel, the lead developer of Rayman and Beyond Good & Evil. He showed off Wild, a dreamy, prehistoric epic where man and beast cooperate to survive in the wilderness.
Game titles aside, Sony talked up their new 'Share Play' feature, coming in the next system update, which allows gamers to play together online even if one of them doesn't own a copy of the game. Sony announced Far Cry 4 would contain a special variant of this feature, termed 'Keys to Kyrat', which allows an owner of the game to give 10 other players access to the title for up to 2 hours.
Reaction to the briefing online was broadly positive. In the words of VG 24/7's Patrick Garratt, this showing from Sony didn't have a 'nuke' to respond to Xbox, but was rather a "carpet-bomb", "an endless explosion of games and announcements, all of which would separately make top headlines on a normal day".
Even Xbox boss Phil Spencer congratulated Sony on their showing, saying on Twitter they had unveiled "a really nice collection of games".
But pushsquare.com's Sammy Barker was more critical, saying that although Sony had served up a "smorgasbord of creative first-party and independent outings", the briefing was lacking that "one show stopper to tie a big bow around all of the original ideas".
The best upcoming games (and their release dates)
The best upcoming games (and their release dates)
1/21 Assassin's Creed: Unity
Set in Paris during the French Revolution, Ubisoft's latest Assassin's Creed looks incredible. For the first time, four players can take on missions in multiplayer co-op, and there's also a new stealth option, which contrasts well with the fluid movement of the deadly Assassin. Release date: October 2014
2/21 Call of Duty: Advanced Warfare
The 11 year-old military first person shooter series is about to become more futuristic, with characters that look more realistic than ever - plus, Kevin Spacey stars as the bad guy. The downloadable content for will be released first on Xbox Live. Release date: November 2014
Nintendo's not known for its shooters, so they've entered the territory with a big inky bang for the Wii U. Play online as a squid in two teams of four to cover as much of the ground in your team's ink as possible - avoiding a splattering from your enemies. Bold, bright, boisterous, and a lot of fun. Release date: Q1 2015
4/21 The Order: 1886
Set in a stunning cinematic Victorian London (except with some curious/scary 'half-breed' monsters), the third-person shooter is exclusive to PlayStation 4. Steampunk fans will be very happy. Release date: February 2015
5/21 Super Smash Bros
New characters are coming to battle - including Pac-Man. Players will also be able to fight as their Mii character, as either a Brawler, Gunner or Swordfighter. Release date: 'Holiday 2014'
The $500 Million first person shooter with hints of MMO is nearly here. Set in a post-apocalyptic setting in space, Destiny will take players on a surprising journey. Release date: September 2014
5 players. Four as hunters, one as a giant alien monster. Release date: October 2014
8/21 Uncharted 4: A Thief’s End
Naughty Dog aren't giving much away here, other than a clip of an older Nathan Drake. But he looks good. Release date: 2015
9/21 No Man's Sky
Space? Tick. Dinosaurs? Tick. Indie title dubbed as 'stealing the show' at E3. Tick. Release date: TBticked
10/21 Batman: Arkham Knight
Nananananananana! Just watch the trailer. Release date: can't wait for 2015
11/21 Legend of Zelda for Wii U
There were rumours that the protagonist was Zelda instead of Link, but Eiji Aonuma has denied this. It does look like the new Zelda will be more open and vast than ever - and it looks gorgeous. Release date: 2015
12/21 Little Big Planet 3
Sackboy's got some new friends this time round in PlayStation's puzzle platformer, each with different skills opening up a range of different, and cute, challenges. Release date: November 2014
13/21 The Witcher 3: Wild Hunt
In the latest from the series which recently got a nod from none other than Barack Obama, the scope for Geralt’s open world looks vast. Release date: February 2015
14/21 Yoshi's Woolly World
Just when you though Yoshi couldn't be any more adorable. This beautiful new world of yarn is one you'll want to unravel, and it looks like the perfect children's game. You can also play with a friend as red yarn Yoshi. Release date: 2015
15/21 Sunset Overdrive
The colourful comic style offering exclusive to Xbox One combines the feel of Sum 41/Tony Hawk with a random mix of mutants and energy drinks. Release date: October, 2014
From the Dark Souls director Hidetaka Miyazaki (but it's NOT a sequel), Sony exclusive Bloodborne looks dark, difficult, and dramatic. Release date: 2015
17/21 Rainbow Six Siege
Tom Clancy's tactical multiplayer shooter goes back to basics where destruction will ensue whether you play as a criminal or the police. Release date: 2015
18/21 Dragon Age: Inquisition
Bioware's RPG sequel to Dragon Age 2 will let players explore more than ever before - and there are several different major endings depending on your decisions in the game. Release date: October, 2014
19/21 Ori and the Blind Forest
This indie release from Microsoft is one for those who love being enchanted by gorgeously unique artwork in a platformer. Release date: TBA
20/21 Far Cry 4
Set in a region of the Himalayas, you get to ride on an elephant with weapons, and invite friends to join you to play via PlayStation Plus, even if they don't own the game. Release date: November 2014
21/21 Alien: Isolation
What’s scarier than a survival horror game about being attacked by an alien? Being attacked by an alien in a virtual reality headset. You should try this on Oculus Rift. Release date: October 2014