EA Sports enters into partnership with Tottenham Hotspur ahead of FIFA 13 launch
Three-year deal makes EA Sports the official video game partner of the Premier League club.
Michael Plant is chief editor and writer of gaming ezine and blog GamesCatalyst.com, as well as editor of 'The Independent'’s games review printed in the Saturday supplement 'Information'. Established in February 2011, Games Catalyst endeavours to bring its unique brand of fact and satire to the videogaming community and, in tandem with 'The Independent', hopefully turn a few non-believers on to gaming while we’re at it.
Friday 20 July 2012
EA and Tottenham Hotspur FC have agreed a three-year partnership that will make EA Sports the official video game partner of the English Premier League club.
'Over the course of the past few years we’ve seen the international profile of the Club rise significantly, especially across key markets in Asia and North America,' said Daniel Levy, Chairman, Tottenham Hotspur. 'We are delighted to have the opportunity to partner with EA Sports, one of the world’s leading entertainment brands, and provide them with the opportunity to reach our global fan base.'
Tottenham will visit the United States for a three match pre-season tour that will see them play LA Galaxy and New York Red Bulls on July 24 and 31, respectively, as well as taking on Premier League opponents Liverpool in Baltimore on July 28.
While in New York, EA Sports will apparently be conducting 3D head scans of the club’s players to enable the FIFA development team to capture high-quality and authentic 3D digital player models for future versions of the game.
Tottenham and EA have confirmed they will be developing a range of initiatives to ‘entertain and engage fans’ both at White Hart Lane, Spurs’ stadium, and across their media channels.
'We are extremely excited to join a world class football club like Tottenham Hotspur as an Official Club Partner,' said Matt Bilbey, Senior Vice President and General Manager of Football, EA Sports. 'This is an opportunity for us to create a deeper connection with their passionate, global fan base, and use our game as a platform to engage Spurs supporters all season long.'
Life & Style blogs
Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
Is Apple's iCloud safe after leak of Jennifer Lawrence and other celebrities' nude photos?
Reader dilemma: My wife only wants to have sex when she's drunk
Three quarters of the Ikea catalogue is CGI
Anal sex study reveals climate of 'coercion'
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
- 1 Al Pacino on suffering from depression: 'It can last and it's terrifying'
- 2 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 3 Saudis risk new Muslim division with proposal to move Mohamed’s tomb
- 4 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 5 Mexican woman becomes world’s 'oldest person' at 127
iJobs Gadgets & Tech
£600 - £800 per day: Harrington Starr: Derivatives Risk Commodities Business A...
£600 - £800 per day: Harrington Starr: Power & Gas Business Analyst/Subject Ma...
£600 - £900 per day: Harrington Starr: Infrastructure Lead, (Trading infrastru...
£30000 - £35000 per annum + benefits: Ashdown Group: A highly successful organ...