EA Sports enters into partnership with Tottenham Hotspur ahead of FIFA 13 launch
Three-year deal makes EA Sports the official video game partner of the Premier League club.
Michael Plant is chief editor and writer of gaming ezine and blog GamesCatalyst.com, as well as editor of 'The Independent'’s games review printed in the Saturday supplement 'Information'. Established in February 2011, Games Catalyst endeavours to bring its unique brand of fact and satire to the videogaming community and, in tandem with 'The Independent', hopefully turn a few non-believers on to gaming while we’re at it.
Friday 20 July 2012
EA and Tottenham Hotspur FC have agreed a three-year partnership that will make EA Sports the official video game partner of the English Premier League club.
'Over the course of the past few years we’ve seen the international profile of the Club rise significantly, especially across key markets in Asia and North America,' said Daniel Levy, Chairman, Tottenham Hotspur. 'We are delighted to have the opportunity to partner with EA Sports, one of the world’s leading entertainment brands, and provide them with the opportunity to reach our global fan base.'
Tottenham will visit the United States for a three match pre-season tour that will see them play LA Galaxy and New York Red Bulls on July 24 and 31, respectively, as well as taking on Premier League opponents Liverpool in Baltimore on July 28.
While in New York, EA Sports will apparently be conducting 3D head scans of the club’s players to enable the FIFA development team to capture high-quality and authentic 3D digital player models for future versions of the game.
Tottenham and EA have confirmed they will be developing a range of initiatives to ‘entertain and engage fans’ both at White Hart Lane, Spurs’ stadium, and across their media channels.
'We are extremely excited to join a world class football club like Tottenham Hotspur as an Official Club Partner,' said Matt Bilbey, Senior Vice President and General Manager of Football, EA Sports. 'This is an opportunity for us to create a deeper connection with their passionate, global fan base, and use our game as a platform to engage Spurs supporters all season long.'
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