How much can you learn from the new Xbox One and PS4 ads? Quite a lot really - Gaming - Gadgets and Tech - The Independent

How much can you learn from the new Xbox One and PS4 ads? Quite a lot really

With fairly similar consoles from both major players, it might be down to the marketing to decide which triumphs

In the run-up to the Christmas skirmish in 2013’s console wars both Microsoft and Sony will be vaunting and flaunting their consoles in every medium possible. Howver, the latest videos for the Xbox One and PS4 are more than just boosterism, with both ads outlining the companies’ vision for the future of gaming.

Sony’s offering (“For The Player Since 1995” - above) goes straight for the emotional gut-punch, showing the development of PlayStation console since its launch in the mid-90s: in one continuous and continuously evolving shot we pan around our gamer’s room and follow a succession of consoles and their associated cultural debris.

There’s the original PlayStation of 1995 (a Parklife poster, copies of NME on the floor, Tekken on the telly), then on to 2000’s PS2 (Kasabian on the wall now and Resident Evil shocks), followed by the PS3 of 2006 (Artic Monkeys, Gran Turismo and Domino’s takeaway) and finally this year’s PS4 (Alt-J in the background, Killzone on the console).

The message is pretty simple: “You’ve known and loved us for years; you probably even grew up with us. Remember all those nice memories? Let’s make some more.” It also plays to the (slightly fictitious) slant on the new consoles that the PS4 is all about gaming.

This isn’t completely untrue, but it’s an interpretation that’s mainly been upheld in marketing because the fans have demanded it – it ignores both the PS4’s extensive multimedia capabilities and the Xbox One’s fairly equivalent line up of titles. Still, you can't deny it's a good pitch.

However, when we head over to the Microsoft side of things it becomes clearer where this difference comes from. In an ad that recalls the enjoyable ‘Jump In’ campaign for the Xbox 360, Microsoft are selling the Xbox One's ‘invitation’ (above).

There’s a mecha from Titanfall beckoning a businessman to take the reins; Steven Gerrad calling one (un)lucky fan down from the stands; and Zachary Quinto’s Spock (with unfortunately unconvincing makeup on the eyebrows) beaming down into an atmospheric train station to promise an unsuspecting bystander adventure.

Here, Microsoft are repeating their original pitch of being the ‘one’ input you need for your living room. “This is an invitation to a new generation,” says the voiceover, “where your games and entertainment are no longer separated but together in one.” It’s a message that was strong during the console’s original unveiling, but toned down somewhat in future releases.

The ad shows the full gamut of the Xbox One’s capabilities: voice commands, video on demand, Skype calls and, of course, games as well; ending with a legion from Ryse storming through some pan-European city and pressganging a coffee-drinking onlooker.

If the PS4’s ad could be described as nostalgic then the Xbox One’s is comparatively futuristic, focusing on the ‘new bits’ of the gaming experience – but perhaps highlighting the features that many customers think get in the way.

Despite these superficial differences though, both consoles are offering a fairly similar proposition and winning customers over from one camp to the other will be difficult. Still, as these adverts show, both Sony and Microsoft will be pulling out all the stops in order to convince the next generation of gamers.

News
John Travolta is a qualified airline captain and employed the pilot with his company, Alto
people'That was the lowest I’d ever felt'
Life and Style
healthIt isn’t greasy. It doesn’t smell. And moreover, it costs nothing
Arts and Entertainment
Emma Thompson and Bryn Terfel are bringing Sweeney Todd: The Demon Barber of Fleet Street to the London Coliseum
theatre

Returning to the stage after 20 years makes actress feel 'nauseous'

News
peopleThe Times of India said actress should treat it as a 'compliment'
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Property
Home body: Badger stays safe indoors
property
News
The programme sees four specialists creating what they believe are three perfect couples, based on scientific matchmaking. The couples will not meet until they walk down the aisle together
tvUK wedding show jilted
Arts and Entertainment
US pop diva Jennifer Lopez sang “Happy Birthday” to Gurbanguly Berdimuhamedow, president of Turkmenistan
musicCorporate gigs become key source of musicians' income
Arts and Entertainment
You've been framed: Henri Matisse's colourful cut-outs at Tate Modern
artWhat makes a smash-hit art show
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
filmsDaniel Craig believed to be donning skis as 007 for first time
Student
The Guildhall School of Music and Drama is to offer a BA degree in Performance and Creative Enterprise
student

Top conservatoire offers ‘groundbreaking’ arts degree

Sport
Mikel Arteta pictured during Borussia Dortmund vs Arsenal
champions league
Voices
Yes supporters gather outside the Usher Hall, which is hosting a Night for Scotland in Edinburgh
voicesBen Judah: Is there a third option for England and Scotland that keeps everyone happy?
Arts and Entertainment
Pulp-fiction lover: Jarvis Cocker
booksJarvis Cocker on Richard Brautigan
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Consultant - Soho - IT, Pharma, Public Sector

    £20000 - £25000 per annum + OTE £35,000 first year: SThree: The SThree group i...

    IT Systems Manager

    £40000 - £45000 per annum + pension, healthcare,25 days: Ashdown Group: An est...

    Senior QA Engineer - Agile, SCRUM

    £35000 - £50000 per annum + benefits: Ashdown Group: Senior QA Engineer (Agil...

    Retail Business Analyst - Retail-J

    £40000 - £50000 Per Annum: Clearwater People Solutions Ltd: Our retail client ...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week