Kim Kardashian's iPhone and Android game is predicted to make $200m by telling players 'make up is Photoshop for real life'

Critics are unanimous - Kim Kardashian: Hollywood is silly, vacuous and fun

Kim Kardashian's self-titled video game has had wild ride so far. After being widely derided following its launch last month for iOS and Android, the free title has now garnered five-star ratings, enthusiastic reviews and is reportedly on course to make $200 million.

The game – Kim Kardashian: Hollywood – lets players create their own wannabe-celebrity and wander around virtual Hollywood, undertaking ‘missions’ such as attending parties and modelling for magazines to boost their celebrity status all while partying with Kim herself.

The gameplay is unabashedly shallow: players can earn money by flirting with strangers and are given handy advice like “dating famous people will get you more fans” and “makeup is the photo shop [sic] of real life” while also being encouraged to take part in nude photo shoots to increase their “notoriety”.

However, it seems that the game’s creators – Glu Mobile – have been successful in harnessing addictive gameplay of RPGs, with players buying new clothes and accessories instead of armour and weaponry, and with the mechanics of ‘levelling up’ and ‘experience points’ replaced by the steady graduation from the E- to the A-list and a permanent ticker reporting the player’s number of fans.

It’s this addictiveness that looks set to earn millions. Although the game is free to download, in-app purchases of up to $100 are used to buy in-game currency, while the advertising from a game that’s been sitting in the top 10 in the App Store for weeks will also be substantial. A report from Bloomberg suggests annual revenue from the game could reach as much as $200 million.

That is, of course, if the title stays popular. Although it’s received plenty of five star reviews from users and a lot of media attention much of this might be thanks to the fact the game embraces the celebrity lifestyle so enthusiastically that it borders on satire.

“Conforming to the vacuity of modern American culture can actually offer a sense of relief and make you feel all nice and warm,” writes one reviewer at Jezebel while another at Salon suggests “it’s possible that the game is programmed to end with a much-needed existential crisis [when] your avatar takes a look at herself in the mirror and says, ‘What’s next for me?’”

We’re not sure if any of this is intentional but no matter; it seems that Kim Kardashian: Hollywood has hit on a winning formula that attracts both high- and low-brow players. One iTunes reviewer sums up the reaction, saying “I love this game and I'm helplessly addicted,” while adding the caveat “[as] for eye makeup, it's all so harsh, add some lighter options please!”

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Partner Manager - EMEA

    £50000 - £100000 per annum: Recruitment Genius: A Partner Manager is required ...

    Recruitment Genius: Regional Sales Manager - OTE £100,000

    £45000 - £100000 per annum: Recruitment Genius: A Regional Sales Manager is re...

    Recruitment Genius: IT Support Engineer

    £18000 - £22000 per annum: Recruitment Genius: The company provides IT support...

    Recruitment Genius: IT Manager

    £45000 - £55000 per annum: Recruitment Genius: This manager is for a successfu...

    Day In a Page

    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific