Google Chrome scores at SXSW Interactive awards

A music and imagery website that shows off capabilities of Google's Chrome Web browser won top honors at a South By Southwest Interactive (SXSW) festival known for its technology trendsetters.

The Wilderness Downtown was declared Best of Show at an awards ceremony late Tuesday that capped the Internet-oriented portion of the festival.

"This was a labor of love for a lot of people," said Radical Media music video director Chris Milk, who has worked with artists such as U2, Green Day, Courtney Love and Arcade Fire. "It would not have been possible without Google." combines rich and smooth image streaming capabilities of HTML5 video coding technology in Chrome with music by Grammy-winning Arcade Fire to create an "interactive film."

"The Wilderness Downtown is meant to be a new type of video," Google's Thomas Gayno told AFP after the award ceremony.

"For Google it is very compelling because it allows us to push the browser to its limits and move the Web forward."

Visitors to the website enter addresses where they lived while growing up to be taken on nostalgic trips by weaving Google Maps and Street View images with the song "We Used to Wait."

"It takes you on a wonderful journey all synchronized with music," Gayno said. "It is like choreography of browser windows."

US Internet coupon deals website Groupon was voted winner of a People's Choice award in keeping with a trend of SXSW goers using smartphones to connect with friends, deals, and happenings in the real world.

Founded in 2008, Chicago-based Groupon offers discounts to its members on retail goods and services, offering one localized deal a day.

A group text messaging service aptly named GroupMe was crowned the "Breakout Digital Trend" at SXSW.

Startups that let friends join in group text message conversations were hot properties with SXSW goers eager to swap discoveries, news, opinions and party venues with circles of friends.

In the weeks before SXSW kicked off, GroupMe added location and picture sharing and made it possible for users to send conversation invitations to friends at social networking hotspots Facebook and Twitter.

Longtime language teaching firm Rosetta Stone was declared best education resource for its Version 4 Totale system, while satirical publication The Onion won a "classic" category devoted to projects launched before January 2010.

California startup, born of one man's frustration at not being able to repair his own computer, was awarded top honors in a community category.

"IFixit works because we actually teach people how to repair things with easy step-by-step instructions and pictures," startup founder Kyle Wiens told AFP after claiming his award.

"There are a lot of issues with electronics dying and people not being able to deal with it," he continued. "We are empowering real consumers to fix things, and save money at the same time."

Wiens writes online repair manuals, with members of the online community contributing to the website's digital library.

"We see a tremendous amount of new manuals come in all the time with people teaching everything from how to fix old Volvos to blenders," Wiens said.

Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
The 67P/CG comet as seen from the Philae lander
scienceThe most important scientific breakthroughs of 2014
Arts and Entertainment
Ian McKellen as Gandalf in The Hobbit: The Battle Of The Five Armies
Arts and Entertainment
Sarah Koenig, creator of popular podcast Serial, which is to be broadcast by the BBC
tvReview: The secret to the programme's success is that it allows its audience to play detective
Ruby Wax has previously written about her mental health problems in her book Sane New World
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: IT Support Engineer

    £17000 - £30000 per annum: Recruitment Genius: A Microsoft Gold partner, our c...

    Ashdown Group: Sales Support - Buckinghamshire - £25,000

    £20000 - £25000 per annum + benefits: Ashdown Group: Internal Sales Executive ...

    Ashdown Group: IT Analyst / Helpdesk - 2 Month Contract - £15ph - High Wycombe

    £15 per hour: Ashdown Group: IT Analyst / Helpdesk - 2 Month Contract - £15ph ...

    Recruitment Genius: Automation Test Analyst

    £35000 - £50000 per annum: Recruitment Genius: This group is the world's secon...

    Day In a Page

    Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

    Christmas cocktails to make you merry

    Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

    Paul Scholes column

    It's a little-known fact, but I have played one of the seven dwarves
    Fifa's travelling circus once again steals limelight from real stars

    Fifa's travelling circus once again steals limelight from real stars

    Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
    Frank Warren column: 2014 – boxing is back and winning new fans

    Frank Warren: Boxing is back and winning new fans

    2014 proves it's now one of sport's biggest hitters again
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas