Google Chrome scores at SXSW Interactive awards

A music and imagery website that shows off capabilities of Google's Chrome Web browser won top honors at a South By Southwest Interactive (SXSW) festival known for its technology trendsetters.

The Wilderness Downtown was declared Best of Show at an awards ceremony late Tuesday that capped the Internet-oriented portion of the festival.

"This was a labor of love for a lot of people," said Radical Media music video director Chris Milk, who has worked with artists such as U2, Green Day, Courtney Love and Arcade Fire. "It would not have been possible without Google." combines rich and smooth image streaming capabilities of HTML5 video coding technology in Chrome with music by Grammy-winning Arcade Fire to create an "interactive film."

"The Wilderness Downtown is meant to be a new type of video," Google's Thomas Gayno told AFP after the award ceremony.

"For Google it is very compelling because it allows us to push the browser to its limits and move the Web forward."

Visitors to the website enter addresses where they lived while growing up to be taken on nostalgic trips by weaving Google Maps and Street View images with the song "We Used to Wait."

"It takes you on a wonderful journey all synchronized with music," Gayno said. "It is like choreography of browser windows."

US Internet coupon deals website Groupon was voted winner of a People's Choice award in keeping with a trend of SXSW goers using smartphones to connect with friends, deals, and happenings in the real world.

Founded in 2008, Chicago-based Groupon offers discounts to its members on retail goods and services, offering one localized deal a day.

A group text messaging service aptly named GroupMe was crowned the "Breakout Digital Trend" at SXSW.

Startups that let friends join in group text message conversations were hot properties with SXSW goers eager to swap discoveries, news, opinions and party venues with circles of friends.

In the weeks before SXSW kicked off, GroupMe added location and picture sharing and made it possible for users to send conversation invitations to friends at social networking hotspots Facebook and Twitter.

Longtime language teaching firm Rosetta Stone was declared best education resource for its Version 4 Totale system, while satirical publication The Onion won a "classic" category devoted to projects launched before January 2010.

California startup, born of one man's frustration at not being able to repair his own computer, was awarded top honors in a community category.

"IFixit works because we actually teach people how to repair things with easy step-by-step instructions and pictures," startup founder Kyle Wiens told AFP after claiming his award.

"There are a lot of issues with electronics dying and people not being able to deal with it," he continued. "We are empowering real consumers to fix things, and save money at the same time."

Wiens writes online repair manuals, with members of the online community contributing to the website's digital library.

"We see a tremendous amount of new manuals come in all the time with people teaching everything from how to fix old Volvos to blenders," Wiens said.

Life and Style
ebookNow available in paperback
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: 3rd Line Virtualisation, Windows & Server Engineer

    £40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...

    Recruitment Genius: Partner Manager - EMEA

    £50000 - £100000 per annum: Recruitment Genius: A Partner Manager is required ...

    Recruitment Genius: Regional Sales Manager - OTE £100,000

    £45000 - £100000 per annum: Recruitment Genius: A Regional Sales Manager is re...

    Recruitment Genius: IT Support Engineer

    £18000 - £22000 per annum: Recruitment Genius: The company provides IT support...

    Day In a Page

    Syria civil war: Meet the military commander who says his soldiers will not rest until every inch of their war torn country is free of Islamist 'terrorists'

    ‘We won’t stop until Syria is back to normal’

    Near the front lines with Islamist-controlled towns where Assad’s troops were besieged just last month, Robert Fisk meets a commander confidently preparing his soldiers for battle
    The inside story of how Bill Clinton built a $2bn global foundation may undermine Hillary's chances

    The inside story of how Bill Clinton built a $2bn global foundation...

    ... and how it may undermine Hillary's chances in 2016
    12 best olive oils

    Extra-virgin, cold-press, early-harvest, ultra-premium: 12 best olive oils

    Choosing an olive oil is a surprising minefield. Save yourself the hassle with our handy guide
    Rafa Benitez Real Madrid unveiling: New manager full of emotion at Bernabeu homecoming

    Benitez full of emotion at Bernabeu homecoming

    There were tears in the former Liverpool manager’s eyes as he was unveiled as Real Madrid coach. But the Spaniard knows he must make tough decisions if he is to succeed
    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?