Google continues US search marketplace dominance
Tuesday 14 June 2011
The latest figures from comScore's monthly search engine analysis show Google as the clear market leader in the US search engine marketplace.
The internet giant commanded 65.5 percent of the explicit core search market in May, up 0.1 percentage points from April.
Google has led innovation in the field of search but is yet to unveil any major updates to its popular search engine in 2011. Perhaps Google is waiting to show off its latest search engine technology and features at its forthcoming Inside Search event.
Google's search conference is due to take place on June 14 in San Francisco and will take attendees "through an under the hood look at Google Search."
"Last time there was an event like this, in September 2010, it was for the launch of Google Instant," commented Search Engine Land's Danny Sullivan.
The implementation of Yahoo!'s Search Direct service (a feature that, like Google Instant, updates search queries in real time as users type in their request) had no visible effect on the search engine's ranking in May in terms of its explicit core search share - Yahoo! Sites retained 15.9 percent of the US search market - but Yahoo!'s total core search share grew by 1.7 percent to 19.6 percent of the market in May.
Microsoft, Ask and AOL, Inc. followed behind with 14.1%, 2.9% and 1.5% of the core search market and 13.1%, 2.6% and 1.3% of the total core search share market respectively.
While there was little change in the market share rankings, the number of explicit core searches were up by 5% for the month.
US internet users conducted more than 17 billion searches in May compared to 16.3 billion in April.
"Google Sites ranked first with 12.2 billion searches (up 5 percent), followed by Yahoo! Sites with 3.8 billion (up 17 percent) and Microsoft Sites with 2.5 billion (up 1 percent)," said comScore.
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