Google gamifies the news
Monday 18 July 2011
Google is converting the act of reading the news into an addictive game with the addition of Google News badges.
The online gamification trend has been used in everything from encouraging people to save the world to reducing the number of people speeding on the roads or to enhance successful online learning programs, and now Google is using a virtual "rewards system" to build its own news-reading empire.
"Starting today, in the U.S. edition of Google News, you can see how voracious a news reader you are by earning Google News badges as you read articles about your favorite topics. The more you read, the higher level badge you'll receive, starting with Bronze, then moving up the ladder to Silver, Gold, Platinum and finally, Ultimate,” said Google in a July 14 post on its official Google News blog.
The badges are private by default, said Google, but users are encouraged to share their news reading prowess and badges with their online friends.
Google is testing this first release of Google News badges to see how people use and share the virtual rewards. The company will eventually enhance its Google News gaming features and is rumored to be rolling out badges and virtual awards to its additional online products.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Men in tights: getting to the bottom of the latest trend
City traders pay £200 for a quick hangover cure
The enemy within: People who hear voices in their heads are being encouraged to talk back
Eight-year-old girl Camilla Lisant suggests possible cancer treatment to her scientist father over the dinner table
Stephen Fry explains what he would say if he was 'confronted by God'
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Hard line on immigration could cost Tories the election
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 City traders pay £200 for a quick hangover cure
- 3 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 4 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 5 Ball pool for adults opens in London
iJobs Gadgets & Tech
£6240 per annum: Recruitment Genius: This company is a well established websit...
£40000 - £60000 per annum: Recruitment Genius: This is a fantastic opportunity...
£25000 - £35000 per annum: Recruitment Genius: A skilled .NET developer with e...
£25000 - £30000 per annum: Recruitment Genius: This IT support company are cur...