Google predicts online search battle on mobile phones
Thursday 20 May 2010
The battle for leadership in Asia's search engine market will shift from computers to mobile phones as more and more Asians use their handsets to go online, a Google executive said Thursday.
Unlike in the United States, Asians have been quick to embrace cell phones as a means to surf the Internet or check e-mails, said corporate development head Charles Rim.
"The mobile Internet and the proliferation of useage of mobile Internet is becoming very profound," he said in a conference organised by Bank of America-Merrill Lynch in Singapore.
"So in Asia we have already seen that dynamic where for instance in many markets... the mobile handsets overtook landlines."
He said that for Google "the battlefield in terms of search is really going to be a mobile battlefield and that's really going to be more important and relevant than the PC battlefield."
The search business remains an important one for Google which is why the California-based Internet giant decided to enter into the highly competitive but lucrative smartphone market.
"Why are we getting involved in phones?" asked Rim. "Not because we make a lot of money selling handsets but we want to help the proliferation of cheap handsets, cheap devices that would see more Internet proliferation and we know at Google that feeds back into our search engine," he said.
Google marked its entry into the smartphone market with the launch of its Nexus One device in January, putting it into direct competition with Apple's ultra successful iPhone.
Life & Style blogs
Penis size study: what's 'normal' anyway?
Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
What happens to your body when you give up sugar?
Penis size: is there a correlation with sexual satisfaction? A scientific look
Apple and Google users being spied on for a decade because of 'Freak' security flaw
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'
- 1 Home Office says Nigerian asylum-seeker can’t be a lesbian as she’s got children
- 2 What happens to your body when you give up sugar?
- 3 Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
- 4 Turkish Airlines flight TK 726 crash-lands on Nepal runway amid dense fog
- 5 Apple and Google users being spied on for a decade because of 'Freak' security flaw
iJobs Gadgets & Tech
£20000 - £25000 per annum: Recruitment Genius: A Junior IT Support Technician ...
£35000 - £45000 per annum: Recruitment Genius: This distributor and wholesaler...
£28000 - £30000 per annum + Bonus, Pension, 25days hol, PHC +: Ashdown Group: ...
£20000 - £24000 per annum: Recruitment Genius: The successful candidate will h...