Google refreshes local search results
Thursday 28 October 2010
Google rolled out a new feature called "Place Search" on Wednesday to make it easier for users to find information about local businesses.
Place Search eliminates the need to perform several Internet searches by grouping multiple results about a specific location into one entry.
A search result for a particular type of restaurant, for example, may list several relevant local eateries and provide an address, a map, a photo, links to reviews from sites such as Yelp.com and other relevant information.
"It makes it easier to find a comprehensive view of each place," Google product manager Jackie Bavaro said in a blog post.
"In our new layout you'll find many more relevant links on a single results page - often 30 or 40," Bavaro said. "Instead of doing eight or 10 searches, often you'll get to the sites you're looking for with just one search."
She said testing had found that Place Search saves users an average of two seconds on searches for local information.
"More than 20 percent of the searches on Google today are related to location, that's people looking for doctors, or museums or a park to take their kids," Bavaro added in a telephone interview with AFP.
"It's a really important area of investment for us."
Google said Place Search results will appear automatically when Google's search engine predicts a user is looking for local information.
A user can also switch to Place Search by using a new "Places" link on the left-hand side of the search results page.
"With Place Search, we're dynamically connecting hundreds of millions of websites with more than 50 million real-world locations," Bavaro said.
"We automatically identify when sites are talking about physical places and cluster links even when they don't provide addresses and use different names," she said.
Google said Place Search will be available globally in over 40 languages in the next few days and the Mountain View, California-based company is working to make it available soon on mobile devices.
On Monday, Google announced a program called Google Boost which makes it easier for local businesses to place advertisments alongside search results for local information.
Life & Style blogs
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Vote Ukip, says far-right group Britain First
- 1 Andreas Lubitz: Who is Germanwings co-pilot who 'locked out captain and crashed flight 9525'?
- 2 JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
- 3 Germanwings crash: Descent may have been 'deliberate, suicidal choice' by pilot, claims experts
- 4 Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
- 5 Video shows what happens when lava is poured onto ice
iJobs Gadgets & Tech
£20000 - £25000 per annum + uncapped commission : SThree: Hello! I know most ...
£22000 - £28000 per annum: Recruitment Genius: A Consultant trainee opportunit...
£45000 - £55000 per annum + Excellent benefits: Ashdown Group: Web Developer -...
£17000 - £22000 per annum: Recruitment Genius: Technical Analyst required for ...