Google removes ‘deceptive’ adverts placed by American anti-abortion groups

Google has removed a number of adverts placed in web searches by pro-life groups that violated its policy against deceptive advertising.

The adverts were created by groups known as “crisis pregnancy centres” and appeared in users’ searches as “abortion clinics”. However, individuals who clicked through were be provided with information that discouraged them from seeking an abortion.

Google’s decision to remove the adverts came in response to a campaign by Naral Pro-Choice America, who found in a sample of cities that 79 per cent of Google adverts for “abortion clinic” referred to websites that “don’t provide or refer for abortion care”.

"We have no problem with crisis pregnancy centers advertising online; we have no problem with their existing," Illyse Hogue, president of Naral, told the Washington Post. "That is their right in America.”

Hogue and Naral do, however, object to the deceptive way the centres were being advertised. Google agreed, with the ads not following their policy of being “factually supportable”, truthful and accurate.

"Google’s leadership in removing the majority of these ads is a victory for truth in advertising," said Naral  in a statement. "Countless women will be spared lies and shaming tactics intended to stop them from making their own decisions based on real medical advice."

Google removed adverts that were misleading, but kept others that were more accurate in their language, such as one “crisis pregnancy centre” that advertises itself as offering “free abortion consultation”.

"We're constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad relevance, clarity, and accuracy," said Google in a statement.  "If we find violations, we'll take the appropriate actions — including account disablings and blacklists — as quickly as possible."

The president of National Right to Life in the US, Carol Tobias, described the internet giant’s decision as “ridiculous”. “Pregnancy resource centres offer free services to women who aren’t sure what kind of help they want or need,” Tobias told the Wall Street Journal.

Life and Style
food + drink
Life and Style
love + sex A new study has revealed the average size - but does that leave men outside the 'normal' range being thought of as 'abnormal'?
News
UK Border Control
i100
Arts and Entertainment
TV
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree are a global FTSE 250 business...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree are a global FTSE 250 business...

    SThree: Trainee Recuitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree are a global FTSE 250 business...

    Guru Careers: Marketing Communications Strategist / Marcomms Strategist

    Competitive (DOE) + Bonus & Benefits: Guru Careers: We are seeking a Marketing...

    Day In a Page

    Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

    Climate change key in Syrian conflict

    And it will trigger more war in future
    How I outwitted the Gestapo

    How I outwitted the Gestapo

    My life as a Jew in wartime Berlin
    The nation's favourite animal revealed

    The nation's favourite animal revealed

    Women like cuddly creatures whilst men like creepy-crawlies
    Is this the way to get young people to vote?

    Getting young people to vote

    From #VOTESELFISH to Bite the Ballot
    Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

    Poldark star Heida Reed

    'I don't think a single bodice gets ripped'
    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
    Tony Oursler on exploring our uneasy relationship with technology with his new show

    You won't believe your eyes

    Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
    Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

    Moores must go. He should never have been brought back to fail again

    The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn