Google search formula gets more discerning
Saturday 26 February 2011
Google has changed its secret search formula in the United States to be more discerning when it comes to which websites are worth recommending and which should sink in the rankings.
The move announced late Thursday was part of an ongoing duel between the search titan and low-quality websites that feature only content copied from elsewhere on the Internet or use techniques to trick their way high in results.
"Many of the changes we make are so subtle that very few people notice them," Google principal engineer Matt Cutts and Google fellow Amit Singhal said in a blog post.
"But, in the last day or so we launched a pretty big algorithmic improvement to our ranking."
They said the search formula change affects 11.8 percent of search queries, dropping low-quality websites in results while elevating high-quality websites with original content such as research, analysis, or in-depth reports.
"We do have a responsibility to encourage a healthy web ecosystem," Cutts and Singhal said.
"Therefore, it is important for high-quality sites to be rewarded, and that's exactly what this change does."
Google said that it has been the issue for more than a year and engineers spent several months working on the algorithm change, which was implemented in the United States and will be rolled out in other countries over time.
Life & Style blogs
Reader dilemma: 'My boyfriend jokes about putting photos of us having sex on Facebook'
The Gay Beards: Whiskers as you've never seen them before
Scientists have discovered a new taste that could profoundly change the way we eat
Topshop pulls 'ridiculously skinny' mannequins after being shamed by customer on Facebook
What do the emojis on Snapchat mean?
The 9 charts that show the 'left-wing' policies of Jeremy Corbyn the public actually agrees with
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
The last thing Labour needs is a leader like Jeremy Corbyn who people want to vote for
What the Labour party could look like under Jeremy Corbyn
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
- 1 Lord Sewel quits: Peer 'boasts of having sex with BBC presenter and seeing 13 mistresses'
- 2 Topshop pulls 'ridiculously skinny' mannequins after being shamed by customer on Facebook
- 3 Five-year-old boy forced classmate to simulate oral sex at primary school, claims mother
- 4 Black and ethnic minority people twice as likely to be hit by Tory cuts than white people, report finds
- 5 Polish court orders bank to repay drugged man after he spends £23,400 in lap dance bar
iJobs Gadgets & Tech
£42000 - £50000 per annum: Recruitment Genius: Our client is looking for a C# ...
£21000 - £25000 per annum: Recruitment Genius: IT Support Technician with expe...
£45000 - £80000 per annum: Recruitment Genius: Ambitious, entrepreneurial busi...
£30000 - £32000 per annum: Recruitment Genius: They have a unique reputation f...