Google users search for news of L.A.'s "Carmageddon"

Google users were searching for the predicted Armageddon of car travel on Los Angeles - "carmageddon" - and news of Playboy creator Hugh Hefner's appearance on an American TV show.

The scheduled closure of part of Californian highway Interstate 405 over July 16-17 was predicted by many to cause an enormous traffic jam - nicknamed "carmageddon" by the media. 

Due to the hype surrounding the scheduled maintenance and closure of the highway, searches for the term "carmageddon" increased by 1,300 percent - making it the search term with the second largest increase in growth over the past seven days.

However, despite the warnings, the contractors working on the highway finished 17 hours ahead of schedule and the enormous traffic jam predicted failed to materialize.

The name of Playboy creator Hugh Hefner was the search term with the largest increase over the past seven days. Searches for the millionaire magazine publisher are most likely related to his July 15 appearance on American TV show Piers Morgan Tonight. Talking to host Piers Morgan, Hefner revealed his feelings about his recent split with fiancée Crystal Harris and introduced his two new girlfriends - 25-year-olds Anna Sophia Berglund and Shera Bechard.

Other popular search terms over the past seven days included golf tournament The British Open, which runs July 15-22, actress Mila Kunis, who recently agreed to go on a date proposed via video by a member of the Marines, and the magical franchise Harry Potter.  

The search terms with the most significant growth worldwide in the last seven days, as  measured by Google Insights and recorded at 9:15am GMT July 18, were:  

01. hugh hefner (+4,400%)
02. carmageddon (+1,300%)
03. british open (+1,000%)
04. mila kunis (+250%)
05. harry potter (+120%)
06. hope solo (+110%)
07. womens world cup (+80%)
08. movie2K (+60%)
09. google + (+40%) 

 

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: PHP Developer - Mid / Senior

    £25000 - £40000 per annum: Recruitment Genius: This fast growing digital agenc...

    Ashdown Group: SQL DBA - Croydon - up to £65,000

    £58000 - £65000 per annum: Ashdown Group: SQL DBA - Bromley, South East London...

    Ashdown Group: Service Delivery Manager - Retail / FMCG / WMS Operations

    £55000 - £65000 per annum + Benefits: Ashdown Group: Service Delivery Manager ...

    Recruitment Genius: Software Developer

    £25000 - £35000 per annum: Recruitment Genius: A Software Developer is require...

    Day In a Page

    No postcode? No vote

    Floating voters

    How living on a houseboat meant I didn't officially 'exist'
    Louis Theroux's affable Englishman routine begins to wear thin

    By Reason of Insanity

    Louis Theroux's affable Englishman routine begins to wear thin
    Power dressing is back – but no shoulderpads!

    Power dressing is back

    But banish all thoughts of Eighties shoulderpads
    Spanish stone-age cave paintings 'under threat' after being re-opened to the public

    Spanish stone-age cave paintings in Altamira 'under threat'

    Caves were re-opened to the public
    'I was the bookies’ favourite to be first to leave the Cabinet'

    Vince Cable interview

    'I was the bookies’ favourite to be first to leave the Cabinet'
    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat
    Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

    Saudi airstrikes are fuelling the Gulf's fire

    Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
    Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

    The only direction Zayn could go

    We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
    Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

    Spells like teen spirit

    A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
    Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

    If fashion is a cycle, this young man knows just how to ride it

    British designer Jonathan Anderson is putting his stamp on venerable house Loewe
    Number plates scheme could provide a licence to offend in the land of the free

    Licence to offend in the land of the free

    Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
    From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

    From farm to fork in Cornwall

    One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
    Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

    Robert Parker interview

    The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
    Don't believe the stereotype - or should you?

    Don't believe the stereotype - or should you?

    We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor