'Harry Potter' tops charts 24 hours after being released on Facebook
Monday 28 March 2011
Two Harry Potter movies have together gained more fans on Facebook than
The Dark Knight,
Yogi Bear and
Life As We Know It after all became available to watch on Facebook.
On March 27, motion picture company Warner Bros. announced further plans to stream movies via Facebook, by making
Harry Potter and the Chamber of Secrets, Harry Potter and the Sorcerers Stone, Yogi Bear and
Life As We Know It
available to users in the United States.
The March 27 release of these films follows on from Warner Bros.' decision to make The Dark Knight available to watch on the social networking site on March 8.
However, in the 24 hours since the five films became available on YouTube, the Harry Potter Facebook page (where both films are hosted and which existed before the movie became available) has attracted over 39,000* new fans, whereas The Dark Knight attracted slightly over 8,000 over its first 24 hours online, according to social media monitoring site www.famecount.com. Inception, meanwhile, has so far attracted over 9,000 new fans and Yogi Bear just over 1,000.
This daily influx of fans means that, among Facebook film pages around the world on March 28, Harry Potter overtakes the previous fastest riser, teen vampire drama Twilight. In terms of daily growth in number of fans, Harry Potter now takes the top spot, while The Dark Knight is in 19th and Inception in 13th place, and neither Yogi Bear nor Life As We Know It chart within the top fifty places.
The Harry Potter site is likely to continue its high growth rate if it follows the pattern set by The Dark Knight. When that film was released, the Facebook page experienced a phenomenal growth rate, increasing from around 3,924,000 fans on March 8 to around 5,559,100 on March 18.
Rental of all the above movies is available through Facebook for US users only for either 30 or 40 Facebook Credits ($3, $4).
*All figures recorded 1pm (GMT +1) March 28.
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