Hit video game franchise targets NBA Eastern Finals for ad debut
John Olin, the community manager for Activision studio Treyarch, developers of the next
Call of Duty game, has revealed that the company have secured a key commercial break spot for the title.
Call of Duty: Black Ops is already the subject of a 15 second teaser trailer being run by the ESPN network, who will also be broadcasting the second of a possible seven game NBA Eastern Conference Final between the Boston Celtics and last year's finalists Orlando Magic from 8:30PM Eastern Time on May 18 (1:30am May 19, BST).
Earmarked for release on Xbox 360, PlayStation 3, Windows PCs and Nintendo Wii this November 9, the seventh Call of Duty game will have to contend with excitement surrounding competing titles such as Medal of Honor, Crysis 2, Ghost Recon: Future Soldier and Aliens: Colonial Marines, all due out in that crucial period.
The 15-second teaser for the Black Ops commercial can also be seen on YouTube.
Life & Style blogs
Plus London's buy-to-let hotspots and a new property portal
Guest post by Richard Sexton, business development director of e.surv chartered surveyors
Plus lateral thinking and living on London's waterways
- 1 What, let gays get married? We must be bonkers
- 2 Rocky Horror star Tim Curry 'suffers major stroke'
- 3 Exclusive: How MI5 blackmails British Muslims
- 4 Lord of the Sings: Sir Christopher Lee, 91, to release heavy metal album
- 5 Exclusive: Woolwich killings suspect Michael Adebolajo was inspired by cleric banned from UK after urging followers to behead enemies of Islam
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Get the latest on The Evening Standard's campaign to get London's children reading.
Win anything from gadgets to five-star holidays on our competitions and offers page.