HP cuts tablet price in bid to challenge iPad

US technology giant Hewlett-Packard (HP) on Thursday cut the price of its freshly-launched TouchPad tablet computers in a bid to gain traction in a market dominated by Apple's iPad.

TouchPads with 16 gigabytes of memory were offered on the HP website for $400 and models with 32 gigabytes were available for $500 in what amounted to lopping $100 off the original prices.

"HP continually evaluates pricing for its products and is pleased to permanently extend its back-to-school promotion on the HP TouchPad," a company spokesman said in an email response to an AFP inquiry.

TouchPads made their US debut in early July as HP took on iPad and Android devices in the fast-growing tablet market, and are sold by major US retailers such as Best Buy and Walmart as well as on Amazon.com.

Unlike the iPad, the TouchPad supports Adobe's Flash video format. It runs the webOS operating system, developed by Palm, the mobile-device pioneer that HP acquired last year for $1.2 billion.

The TouchPad debuted to mixed reviews, suggesting it will face an uphill climb against the iPad and other devices.

Apple touts having sold 25 million iPads since releasing the first version of the device in April 2010. It released its next-generation iPad 2 in March.

Besides the iPad, the market for tablet computers now includes the Samsung Galaxy Tab, the BlackBerry PlayBook, the Motorola Xoom and dozens of devices running Google's Android operating system.

HP's stock has slumped since the beginning of the year amid investor concerns that the Palo Alto, California-based company is being overtaken by younger, nimbler rivals such as Apple and Dell.

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Field Engineer

    £15000 - £18000 per annum: Recruitment Genius: This company has 30 years of ex...

    Recruitment Genius: Customer Account Manager

    £27000 - £33000 per annum: Recruitment Genius: This fast growing cloud based I...

    Recruitment Genius: Front End Web Developer - Magento

    £28000 - £35000 per annum: Recruitment Genius: A Front End Web Developer is re...

    SThree: IT Recruitment Consultant

    £22500 - £30000 per annum + Commission: SThree: Sthree are looking for experie...

    Day In a Page

    General Election 2015: The masterminds behind the scenes

    The masterminds behind the election

    How do you get your party leader to embrace a message and then stick to it? By employing these people
    Machine Gun America: The amusement park where teenagers go to shoot a huge range of automatic weapons

    Machine Gun America

    The amusement park where teenagers go to shoot a huge range of automatic weapons
    The ethics of pet food: Why are we are so selective in how we show animals our love?

    The ethics of pet food

    Why are we are so selective in how we show animals our love?
    How Tansy Davies turned 9/11 into her opera 'Between Worlds'

    How a composer turned 9/11 into her opera 'Between Worlds'

    Tansy Davies makes her operatic debut with a work about the attack on the Twin Towers. Despite the topic, she says it is a life-affirming piece
    11 best bedside tables

    11 best bedside tables

    It could be the first thing you see in the morning, so make it work for you. We find night stands, tables and cabinets to wake up to
    Italy vs England player ratings: Did Andros Townsend's goal see him beat Harry Kane and Wayne Rooney to top marks?

    Italy vs England player ratings

    Did Townsend's goal see him beat Kane and Rooney to top marks?
    Danny Higginbotham: An underdog's tale of making the most of it

    An underdog's tale of making the most of it

    Danny Higginbotham on being let go by Manchester United, annoying Gordon Strachan, utilising his talents to the full at Stoke and plunging into the world of analysis
    Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police

    Steve Bunce: Inside Boxing

    Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police
    No postcode? No vote

    Floating voters

    How living on a houseboat meant I didn't officially 'exist'
    Louis Theroux's affable Englishman routine begins to wear thin

    By Reason of Insanity

    Louis Theroux's affable Englishman routine begins to wear thin
    Power dressing is back – but no shoulderpads!

    Power dressing is back

    But banish all thoughts of Eighties shoulderpads
    Spanish stone-age cave paintings 'under threat' after being re-opened to the public

    Spanish stone-age cave paintings in Altamira 'under threat'

    Caves were re-opened to the public
    'I was the bookies’ favourite to be first to leave the Cabinet'

    Vince Cable interview

    'I was the bookies’ favourite to be first to leave the Cabinet'
    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat