Huawei launches flagship Ascend P7

Huawei has launched a new flagship handset, the Android-powered Ascend P7, in a bid to keep the Chinese electronics giant in the third place in the global smartphone market.

Shipping 48.8 million units last year, the company is currently just ahead of both LG and Lenovo, but is still way behind first place Samsung and iPhone-maker Apple.

Huawei have said that they want to increase shipments to 80 million a year and think that the new P7, with its slim 6.5-millimeter profile and 8-megapixel front facing camera, will help do the trick.

The handset was launched at an event in Paris and will be available this month across Europe priced at around €449 (US$625) off-contract. The smartphone is powered by a 1.8GHz quad-core processor and comes with a 5-inch, full HD screen. It also offers 2GB of RAM, 16GB of integrated storage and can connect to the ultrafast 4G network.

Huawei say are hoping to cash in on the selfie crazes with an 8-megapixel camera on the front that takes 'panoramic selfies' to fit in multiple people into a single selfie.

"There's innovation in the P7's front-facing 8-megapixel 'groufie' camera,” says Rob Kerr of tariff comparison site uSwitch. “Most front-facing cameras – such as the Samsung Galaxy S5's – are only around 2-megapixels.

"You can't blame Huawei for wading in on the selfie craze, but the minute politicians started to get involved, we knew it was the beginning of the end. The 'groufie' sounds like the last gasp of a trend that should probably die, and fast.”

Huawei’s swift entry to the top table of manufacturers is impressive considering they launched their first own-brand devices only three years ago, but without matching its competitors on marketing (Samsung spent a staggering $14 billion on adverts and campaigns in 2013 -) it will never achieve the sort of public profile needed to overtake its competitors.

Still, even if the company never poses a threat to the biggest mobile players there’s still a lot of gains to be had, with Huawei’s consumer device business (which accounted for 23 per cent of sales last year) growing three times faster than its telecoms equipment business.

Speaking about the new Ascend P7 Huawei’s chief marketing officer Shao Yang said the company wanted to “provide a premium product but not charge a premium price.”

“Our screen, materials, camera, and power consumption are just as good and sometimes better than the Galaxy and iPhone."

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Software Developer - C# / ASP.NET / SQL

    £17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

    Recruitment Genius: Software Consultant / 1st Line Support

    £15000 - £25000 per annum: Recruitment Genius: As your knowledge grows you wil...

    Ashdown Group: Systems Engineer - Linux - Central London

    £40000 - £48000 per annum + Benefits: Ashdown Group: Systems Engineer - Linux ...

    Recruitment Genius: Technical Support and Sales Engineer - UC / M2M / IoT

    £20000 - £30000 per annum: Recruitment Genius: This leading provider of Cloud ...

    Day In a Page

    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before
    'Queer saint' Peter Watson left his mark on British culture by bankrolling artworld giants

    'Queer saint' who bankrolled artworld giants

    British culture owes a huge debt to Peter Watson, says Michael Prodger
    Pushkin Prizes: Unusual exchange programme aims to bring countries together through culture

    Pushkin Prizes brings countries together

    Ten Scottish schoolchildren and their Russian peers attended a creative writing workshop in the Highlands this week
    14 best kids' hoodies

    14 best kids' hoodies

    Don't get caught out by that wind on the beach. Zip them up in a lightweight top to see them through summer to autumn
    Robert Fisk in Abu Dhabi: The acceptable face of the Emirates

    The acceptable face of the Emirates

    Has Abu Dhabi found a way to blend petrodollars with principles, asks Robert Fisk