Iconic, best-selling digital video cameras snap last pictures
Wednesday 13 April 2011
Cisco has pulled the plug on its popular handheld Flip digital video cameras, the top-selling camcorder brand in the US, stating consumer cameras are no longer part of the company’s overall strategy.
The decision to kill its Flip camcorders was made as Cisco moves away from consumer electronics products and towards enterprise solutions.
"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco chairman and CEO in an April 12 statement.
"As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."
The news has come as a surprise to many in the industry. Market research firm NPD Group told All Things Digital that Cisco's Flip division was "far and away the leading consumer video camera company," despite seeing its market share drop in recent years.
According to NPD Group, Flip held 21.6 percent of the digital camcorder market ahead of Sony (20.9 percent) and Kodak (12.8) in February 2011.
Looking back just a few years ago, the sub-$200 portable video cameras were an affordable, compact alternative to the bulkier, more expensive camcorder solutions on the market.
But the launch of all-in-one, video-capable smartphones had a hand in eroding the company’s market dominance.
The arrival of devices like Apple’s video recording iPods have also played their part.
When Steve Jobs unveiled Apple’s video recording capable iPod Nano in 2009, he marketed it as a Flip alternative with more features and a $149 price point.
"Why buy a cheap camcorder if you could buy an iPod Nano that shot video, too?" asked Wired magazine's Brian X. Chen, adding that "When iPhones and Android phones began shipping with decent cameras for shooting stills, the Flip seemed excessive. When phones got HD video recording, the Flip was downright redundant."
Life & Style blogs
Versace haute couture review: Beautiful evening dresses are some of the loveliest Donatella has ever created
The face of fertility: why do men find women who are near ovulation more attractive?
What supermodels really think about posing in the nude
People all over the world are getting semicolon tattoos to draw attention to mental health
Minecraft: Story Mode trailer revealed with cast of stars
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 Humans of New York image of crying gay teen receives best response from Ellen DeGeneres
- 2 People all over the world are getting semicolon tattoos to draw attention to mental health
- 3 Greek debt crisis: Yanis Varoufakis's funniest (and most memorable) quotes
- 4 The biggest first date turnoff has been revealed
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
iJobs Gadgets & Tech
£35,000 - £40,000 based on experience : Metail Ltd: As a Business Development ...
£30 - 40k (DOE) + Bonus & Benefits: Guru Careers: A Product Manager / Product ...
£30000 - £35000 per annum: Recruitment Genius: This company provides a number ...
£35000 - £45000 per annum: Recruitment Genius: A dynamic, customer oriented Pr...