iPhone launch: demand for the 5s outstrips supply as Apple heads for lucrative opening weekend
Global launch hampered by low stock for the premium iPhone 5s
Demand for Apple’s new iPhone 5s has already outstripped supply, with the company’s website listing the handset as unavailable for “7-10 business days” a half hour after it went on sale.
This has since been changed to an expected dispatch date of October for all models (16GB, 32GB, and 64GB) and all colours (black, silver and gold). The gold 5s was the first variation to become unavailable for immediate shipping, though its unknown whether this is due to high demand or low supply.
This situation has been mirrored across Europe, Asia, and the US, with supplies of the iPhone 5s quickly running out whilst shipping dates are pushed further into the future.
Customers are also unified in showing less immediate interest in the iPhone 5c; the less expensive iPhone that comes with plastic-casing in a range of colours.
Mobile networks have also privately expressed frustration over the less-than-generous supply of the iPhone 5s , with some suspecting that Apple is limiting stock in an attempt to boost sales of the 5c.
The 5c is essentially a repackaging of the iPhone 5 whilst the 5s offer significant upgrades in hardware. These include a new 64-bit processor that Apple claim is twice as fast as its predecessor; a fingerprint sensor built into the home button, and an upgraded camera with a dual-colour LED flash.
These upgraded features have spurred demand for the 5s, but some analysts believe these components might also have hampered supply, with manufacturers struggling to keep up with the changes.
Early reports suggest the opening weekend for the 5c and 5s might exceed demand for the iPhone 5. The 5, launched last year, sold more than 5 million units (including pre-orders) on the weekend, setting a record for Apple.
However, this year is the first time that Apple has ever launched two new models of the iPhone at once. It is also the first launch to happen simultaneously in Chinese and western markets.
Whether customers buying the 5c will cannibalize sales of the 5s – or if Asian sales will boost demand and help Apple achieve a new record – remains to be seen.
Life & Style blogs
City traders pay £200 for a quick hangover cure
Stephen Hawking: NHS is Britain's finest public service and must be preserved from commercial interests
The enemy within: People who hear voices in their heads are being encouraged to talk back
The Pirate Bay is back — but key staff have left to start a rival site
Eight-year-old girl Camilla Lisant suggests possible cancer treatment to her scientist father over the dinner table
Stephen Fry explains what he would say if he was 'confronted by God'
The open loathing between Barack Obama and Benjamin Netanyahu just got worse
9 reasons Greece's experiment with the radical left is doomed to failure
President Putin is a dangerous psychopath - reason is not going to work with him
Have we reached 'peak food'? Shortages loom as global production rates slow
Britain's widening poverty gap should be causing outrage at the start of the election campaign
- 1 Three-year-old boy shoots pregnant mother and father in New Mexico
- 2 Stephen Fry explains what he would say if he was 'confronted by God'
- 3 Jewish community urged to boycott Cornwall village after residents vote for 'Hitlers Walk' sign to be reinstated
- 4 Benedict Cumberbatch's Alan Turing gay-rights campaign snubbed by Prince William and Kate Middleton
- 5 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
iJobs Gadgets & Tech
£6240 per annum: Recruitment Genius: This company is a well established websit...
£40000 - £60000 per annum: Recruitment Genius: This is a fantastic opportunity...
£25000 - £35000 per annum: Recruitment Genius: A skilled .NET developer with e...
£25000 - £30000 per annum: Recruitment Genius: This IT support company are cur...