iTunes games sale leads up to iPhone 4 retail release

(AFP PHOTO/Ryan Anson)

In anticipation of the iPhone 4's imminent retail release, Electronic Arts has slashed prices on some of the company's most popular iPhone games, making them available for as little as $0.99 for a limited time only.

The sale runs until June 24, ensuring that the current best-selling games on iTunes will be rammed full of EA titles as iPhone 4 owners navigate their way to the online store for the first time on their brand new touchscreen devices.

As well as variations on traditional board games such as Battleship, Clue, Connect 4, The Game of Life and Trivial Pursuit, the reductions also extend to versions of familiar video games such as Command & Conquer: Red Alert, FIFA 10 and FIFA World Cup, Madden NFL 10, Need for Speed Shift, and SimCity.

Revealed on June 4 by Apple chief executive Steve Jobs, the iPhone 4 contains several hardware improvements over previous iterations and comes pre-loaded with an overhauled operating system.

See the range of titles on offer at ea.com/iphone.