Japanese spend the most time on blogs, says report
Friday 26 August 2011
Internet users in Japan spent more time reading blogs than internet users in any other country around the world, according to a report released August 24 by digital analysts comScore.
The report found that throughout June 2011 80 percent of Japan's entire internet population visited a blog site and the average user spent 62.6 minutes reading blogs. This was more than the time spent reading blogs by internet users in any other country and far ahead of second place South Korea, where internet users spent an average of 49.6 minutes reading blogs.
In an attempt to explain why internet users in Japan spent more time reading blogs than those in any other country President of comScore Japan Daizo Nishitani stated, "Blogs play a central role in Japan's Internet culture[...] Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users."
Data from Google owned Doubleclick Adplanner shows that in July 2011 the most visited blogging site in terms of unique users was Google's blogging domain blogspot.com, though picture blogging sites such as Tumblr are growing in popularity.
The top ten global markets for blog category usage in June 2011 according to comScore were:
01. Japan (average minutes per visitor = 62.6)
02. South Korea (average minutes per visitor = 49.6)
03. Poland (average minutes per visitor = 47.7)
04. Indonesia (average minutes per visitor = 33.1)
05. Brazil (average minutes per visitor =32.5)
06. Vietnam (average minutes per visitor = 30.3)
07. Sweden (average minutes per visitor = 29.2)
08. Malaysia (average minutes per visitor = 26.6)
09. Portugal (average minutes per visitor = 24.8)
10. Taiwan (average minutes per visitor = 24.1)
Life & Style blogs
What marriage would look like if we actually followed the Bible
Overly-controlling parents cause their children lifelong psychological damage, says study
What do the emojis on Snapchat mean?
Star Wars BB-8 droid toy is real, should be impossible
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
Britain to take more refugees as Cameron bows to pressure after more than 250,000 back our campaign
Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Make your voice heard: Sign The Independent's petition to welcome refugees
- 1 What marriage would look like if we actually followed the Bible
- 2 President Obama leaves touching comment on Humans of New York photo from Iran
- 3 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
- 4 The Chinese city where men have 'three girlfriends because there are so many women'
- 5 'Heartbreaking' Syria orphan photo wasn't taken in Syria and not of orphan
iJobs Gadgets & Tech
£25000 per annum: Recruitment Genius: The IT Support Engineer is needed to ass...
£22000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: A great opportunity to join a p...
Negotiable: Recruitment Genius: Do you get a buzz from thinking up new ideas a...