Jennifer Aniston's "sex tape" goes viral in marketing campaign
Tuesday 08 March 2011
A promotional video starring American actress Jennifer Aniston, perhaps best known as Rachel in
Friends, has attracted nearly 400,000 YouTube views in one day, leading "Jennifer Aniston" to become a trending topic on Twitter.
The video, "Jennifer Aniston Goes Viral," was filmed as an advertisement for water brand Smartwater and references several memes from YouTube videos that previously went viral.
Popular memes referred to in the video include " double rainbow guy," dancing CGI babies, and the 2009 video by Jonah Hill called " Cute Cuddly Kittens."
The Smartwater video ends with Aniston drinking from the water bottle and the advertising team suggesting the video be called "Jen Aniston's sex tape" - a fact that has been picked up by Twitter users and has no doubt helped raise the video's popularity.
However, though the response from YouTube users has generally been positive, some have reacted angrily to the video. Musca999 wrote, "ANYBODY drink this stuff?? What's wrong with Cheap Water!" and rtardbox26 states, "this is the most pandering bull c**p? ever. total c**p."
Smartwater is not the first company to use YouTube to promote a product, and though the brand has tapped into popular YouTube memes, the company still has a long way to go to catch up with energy drinks brand Red Bull, car company Chrysler or Volkswagen, among others.
One of the most popular videos from Red Bull, entitled " Way Back Home," features stunt rider Danny MacAskill performing incredible feats of skill on his bike as he travels from Edinburgh to the Isle of Skye in Scotland. The video has attracted 7,583,528 views in the three months since it was uploaded.
The Chrysler Super Bowl commercial starring Eminem has attracted 9,133,877 YouTube views since February 5 and Volkswagen's commercial " The Force" has captured a massive 33,377,796 views since February 2.
Watch "Jennifer Aniston Goes Viral": http://www.youtube.com/watch?v=kgX_IJPOifs
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