Listen to the world’s first location-aware album

Washington DC-based musical duo Bluebrain have launched the world's first commercially available site-specific album.

The unique musical experience pushes the boundaries of contemporary music and offers examples of how technology is changing the way we will listen to music in the future.

The National Mall album is delivered in the form of an iPhone app. It uses the iPhone's built-in GPS capabilities to create sound permutations as the listener moves around a stretch of park in downtown Washington DC called the Mall.

"Hundreds of zones within the Mall are tagged and alter the sound based on where the listener is located in proximity to them," explains Bluebrain. "Zones overlap and interact in dynamic ways that, while far from random, will yield a unique experience with each listen. The proprietary design that is the engine behind the app will stay hidden from view as the melodies, rhythms, instrumentation and pace of the music vary based on the listeners’ chosen path."

If you don’t have the opportunity to experience The National Mall in person, Bluebrain’s "The National Mall" video provides a spine-tingling example of what you might hear.

Musicians and artists are starting to tap into new technologies to create more enveloping aural and visual experiences.

Google recently teamed up with American music video director Chris Milk, American musician Danger Mouse, film composer Daniele Luppi, and vocalists Jack White and Norah Jones to create an interactive music video.

Hays and Ryan Holladay, the two brothers behind Bluebrain, are already at work on a second location-aware album designed for listeners traversing Prospect Park in Brooklyn, New York.

The duo's second site-specific album will be launched towards the end of the American summer and will be followed by a piece that sends listeners on a musical journey spanning the entire length of California’s Highway 1.

Android and iPad versions of The National Mall will be available in the near future.

The National Mall iPhone app: http://itunes.apple.com/us/app/the-national-mall-by-bluebrain/id437754072?mt=8

Website: http://www.bluebra.in/

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