Look Up video: ‘Life-changing’ film about quitting social media ironically goes viral with tweets from Andy Murray and Jordin Sparks

‘Hypocritical and overdramatised’ or ‘beautiful and emotional’ – decide for yourself

A five-minute spoken word film urging people to unplug from smartphones and social media has, ironically, taken the internet by storm, dividing opinions online as to whether it is thought-provoking or hypocritical.

Perhaps best described as “a little sentimental”, the video shows writer and director Gary Turk reading a poem which orders people to “look up from your phone, shut down the display, take in your surroundings and make the most of today”.

It has now been viewed more than 10.8 million times since it was posted on YouTube on 25 April, and has been shared by a number of hugely popular Twitter users including the British tennis player Andy Murray and the American Idol winner Jordin Sparks, who boast more than six million followers between them.

The film, which also includes a brief dramatised segment with a love story that “never happened” because one of the protagonists was looking down at his smartphone, seems to provoke a love-hate reaction for viewers.

Many have been hugely receptive, with tweets to Turk himself describing the piece as “excellent, brilliant, factual and emotional”.

One user, identified as Lorelei Loveridge, wrote: “Thank you for this. So apt. Thank you so much,” while another said: “I love this video, it's so true especially the line ‘smart phone, dumb people’! I hope everyone gets to watch it.”

Another commented on YouTube: “This short five minute video will change your life for the better; make time to watch it... please.”

Turk himself acknowledges the irony of using a viral video to tell people to detach themselves from social media, with one line reading: “I’m guilty too of being part of this machine, this digital world where we are heard but not seen.”

Yet bearing in mind the money to be made from seeing your content shared around the world, another user sarcastically wrote: “Hey @Gary_Turk , love your video making money off people on the internet trying to diss tech on the internet. Sheep.”

YouTube user Brenneau1023 accused Turk of using a “cheesy poem” to present an “overdramatised strawman argument”.

“Obviously the sole purpose of this video is to go viral and garner as much controversy and therefore Ad$ense revenue as possible in your 5 seconds of internet fame,” the comment read. “The hypocrisy is painful. Keep your straw men, we'll keep our technology thanks.”

Taking what is perhaps best described as the moderate view, John Lynch wrote on YouTube: “This is a great poem about unplugging. A little sentimental. But there is nothing wrong with that from time to time.”

Read more: Train Kick Selfie Guy is set to scoop up to $250,000 thanks to his viral video - so how can you cash in on your candid moments?
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Extras
indybest
Travel
Flocking round: Beyoncé, Madame Tussauds' latest waxwork, looking fierce in the park
travelIn a digital age when we have more access than ever to the stars, why are waxworks still pulling in crowds?
Arts and Entertainment
tv
Arts and Entertainment
Judi Dench appeared at the Hay Festival to perform excerpts from Shakespearean plays
tvJudi Dench and Hugh Bonneville join Benedict Cumberbatch in BBC Shakespeare adaptations
Sport
Is this how Mario Balotelli will cruise into Liverpool?
football
News
Ronahi Serhat, a PKK fighter, in the Qandil Mountains in Iraqi Kurdistan
i100
Arts and Entertainment
Poet’s corner: Philip Larkin at the venetian window of his home in 1958
booksOr caring, playful man who lived for others? A new book has the answer
Arts and Entertainment
Exhibition at the Centre Pompidou in Metz - 23 May 2012
art
News
Matthew McConaughey and his son Levi at the game between the Boston Red Sox and the Houston Astros at Fenway Park on August 17, 2014 in Boston, Massachusetts.
advertisingOscar-winner’s Lincoln deal is latest in a lucrative ad production line
Life and Style
Pick of the bunch: Sudi Pigott puts together roasted tomatoes with peppers, aubergines and Labneh cheese for a tomato-inspired vegetarian main dish
food + drink
Arts and Entertainment
Alfred Molina, left, and John Lithgow in a scene from 'Love Is Strange'
film
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    C# Software Engineer (ASP.NET, C#, CSS, Java Script, JQuery)

    £40000 - £50000 per annum + Benefits, Training & Bonus: Harrington Starr: C# S...

    CCNP Network Engineer - Farnborough, £250 pd

    £250 per day: Orgtel: Network Engineer (CCNP), Cisco Gold Partner, Farnborough...

    Senior Network Integration/Test Engineer

    £250 - £300 per day: Orgtel: Senior Network Integration/Test Engineer Berkshir...

    Software Developer - Newcastle - £30,000 - £37,000 + benefits

    £30000 - £37000 per annum + attractive benefits: Ashdown Group: .NET Developer...

    Day In a Page

    Air strikes? Talk of God? Obama is following the jihadists’ script

    Air strikes? Talk of God? Obama is following the jihadists’ script

    The President came the nearest he has come yet to rivalling George W Bush’s gormless reaction to 9/11 , says Robert Fisk
    Ebola outbreak: Billy Graham’s son declares righteous war on the virus

    Billy Graham’s son declares righteous war on Ebola

    A Christian charity’s efforts to save missionaries trapped in Africa by the crisis have been justifiably praised. But doubts remain about its evangelical motives
    Jeremy Clarkson 'does not see a problem' with his racist language on Top Gear, says BBC

    Not even Jeremy Clarkson is bigger than the BBC, says TV boss

    Corporation’s head of television confirms ‘Top Gear’ host was warned about racist language
    Nick Clegg the movie: Channel 4 to air Coalition drama showing Lib Dem leader's rise

    Nick Clegg the movie

    Channel 4 to air Coalition drama showing Lib Dem leader's rise
    Philip Larkin: Misogynist, racist, miserable? Or caring, playful man who lived for others?

    Philip Larkin: What will survive of him?

    Larkin's reputation has taken a knocking. But a new book by James Booth argues that the poet was affectionate, witty, entertaining and kind, as hitherto unseen letters, sketches and 'selfies' reveal
    Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?

    Waxing lyrical

    Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?
    Texas forensic astronomer finally pinpoints the exact birth of impressionism

    Revealed (to the minute)

    The precise time when impressionism was born
    From slow-roasted to sugar-cured: how to make the most of the British tomato season

    Make the most of British tomatoes

    The British crop is at its tastiest and most abundant. Sudi Pigott shares her favourite recipes
    10 best men's skincare products

    Face it: 10 best men's skincare products

    Oscar Quine cleanses, tones and moisturises to find skin-savers blokes will be proud to display on the bathroom shelf
    Malky Mackay allegations: Malky Mackay, Iain Moody and another grim day for English football

    Mackay, Moody and another grim day for English football

    The latest shocking claims do nothing to dispel the image that some in the game on these shores exist in a time warp, laments Sam Wallace
    La Liga analysis: Will Barcelona's hopes go out of the window?

    Will Barcelona's hopes go out of the window?

    Pete Jenson starts his preview of the Spanish season, which begins on Saturday, by explaining how Fifa’s transfer ban will affect the Catalans
    Middle East crisis: We know all too much about the cruelty of Isis – but all too little about who they are

    We know all too much about the cruelty of Isis – but all too little about who they are

    Now Obama has seen the next US reporter to be threatened with beheading, will he blink, asks Robert Fisk
    Neanderthals lived alongside humans for centuries, latest study shows

    Final resting place of our Neanderthal neighbours revealed

    Bones dated to 40,000 years ago show species may have died out in Belgium species co-existed
    Scottish independence: The new Scots who hold fate of the UK in their hands

    The new Scots who hold fate of the UK in their hands

    Scotland’s immigrants are as passionate about the future of their adopted nation as anyone else
    Britain's ugliest buildings: Which monstrosities should be nominated for the Dead Prize?

    Blight club: Britain's ugliest buildings

    Following the architect Cameron Sinclair's introduction of the Dead Prize, an award for ugly buildings, John Rentoul reflects on some of the biggest blots on the UK landscape