Majority of internet enquiries in UK 'Googled'

Throughout June, 92 percent of all internet searches in the UK were conducted via Google, according to data released July 11 by online monitoring and market research company Experian Hitwise.

The data shows that Google accounted for 92.02 percent of UK internet searches in June, representing the best performance for the company in 2011, an increase of 1.5 percent since May and a yearly change of 0.2 percent.

In comparison, Microsoft sites accounted for only 2.88 percent of UK searches, a decline of -1.38 percent since May 2011 and a yearly decrease of -0.24 percent. Yahoo! sites also saw a decrease in their share of UK market, with searches from their sites dropping -0.11 percent from 3.08 percent in May to 2.96 percent in June.

Aside from Google, Ask was the only other search engine to experience an increased share in UK searches from May to June, climbing from 1.40 percent to 1.43 percent - however overall Ask sites experienced a yearly change of -0.09 percent.

Most popular search engine by share of UK searches

Share of searches June 2011

Share of searches May 2011

Monthly change

Share of searches June 2010

Yearly change

Google Sites

92.02%

90.53

1.50%

91.82%

0.20%

Microsoft Sites

2.88%

4.26%

-1.38%

3.12%

-0.24%

Yahoo! Sites

2.96%

3.08%

-0.11%

2.93%

0.03%

Ask Sites

1.43%

1.40%

0.03%

1.52%

-0.09%

Other

0.71%

0.74%

-0.03%

0.61%

0.10%

According to recent reports in MSNBC and other media outlets, the popularity of Google's Chrome browser is also growing around the world and is more popular than rivals Internet Explorer and Mozilla Firefox in Argentina, Chile, Uruguay and Albania.

 

 

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