Microsoft and Skype to focus on 'making life better'
Tuesday 10 May 2011
Microsoft and Skype CEOs underlined their intention to bring together "the best of Microsoft and the best of Skype," while maintaining a commitment to non-Microsoft platforms, during their joint May 10 press conference.
That said, Microsoft certainly have home court advantage, as Mr Ballmer looked forward to optimizing Skype for Windows PCs, phones, and Xbox Kinect.
Ballmer was particularly interested in seeing Skype further integrated into the lives of businesses, students, educators and families, and was effervescent at the thought of taking its user base from 170 million monthly regulars into the billions.
Skype CEO Tony Bates hailed his company's video and voice calling technology as a creator of "incredible moments" between users, while maintaining a "tremendous amount of monetization opportunities."
Though the basic service is free, it's supported by advertising, and premium accounts are available for dedicated users.
Those adverts are likely to evolve in terms of both placement and content, with Bates talking up the potential of presenting a more immersive and interactive experience.
Expect to hear more about Skype when Microsoft reveal a new update for their Windows Phone system on May 24.
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