Microsoft announces reshuffle: 'One Strategy, One Microsoft'

Corporate restructuring sees new focus on devices and services, and the promise of a single Windows ecosystem

Microsoft have announced a major corporate reshuffle in an effort to make the company more efficient and bring products to market faster. The changes were announced by CEO Steve Ballmer who said he was re-focusing the company around devices and services.

In an email to employees Ballmer said: “Going forward, our strategy will focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most.”

The actual effect of this is that Microsoft will be changing from eight separate product divisions to four, with each of these given a broader remit. As noted on The New York Times’ blog, Microsoft’s previous reputation was for corporate infighting:

“Rivalries among the company’s divisions have built up over time, sometimes resulting in needless duplication of efforts. Microsoft managers often grumble privately that one of the most dreaded circumstances at the company is having to “take a dependency” on another group at the company for a piece of software, placing them at the mercy of someone else’s development schedule.”

For the consumer the upshot will hopefully be a cohesive range of hardware products (ie, a Windows Surface, a Windows Phone and an Xbox One) that seamlessly share data and services across a range of platforms.

To many this sounds like Microsoft are simply mimicking Apple’s platform and, to a lesser extent, Google’s. Indeed, the corporate changes outlined by Ballmer have already occurred in these two companies.

At Apple, for example, Jonathan Ive has been given control of the look of the company’s software after handling the appearance of its hardware for many years. Whilst at Google, the departments for both mobile and  desktop operating systems have been merged under a single executive, Sundar Pichai.

This is an open secret however, and Ballmer has previously stated his desire to replicate Apple's success. In the recent edition of the Fortune 500 list, a ranking of corporations by revenue, Apple was placed 19th with revenues of $156.5bn and profits of $41.7bn. Microsoft meanwhile was 110th on the list, with revenues of $73.7bn and profits of $17bn.

As well as creating a unified ecosystem across a range of devices Microsoft hopes that the reshuffle will also boost their ability to deliver quality back-end services. Ballmer cited “operational excellence in cloud services, datacenter operations, and manufacturing and supply chain” as “essential in a devices and services world.”

Outlining the new “core values” for Microsoft Ballmer said he wanted the company to be “nimble, communicative, collaborative, decisive and motivated”. As TechRadar noted, this “doesn’t sound much like the Microsoft we currently know.”

Those wishing to read Ballmer’s memo in full (as well as find out exactly who will be taking the new top spots) do so here. Following the news Microsoft’s shares have risen 1.64% in the morning’s trading.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
Frank Turner performing at 93 Feet East
musicReview: 93 Feet East, London
News
Toronto tops the charts across a range of indexes
news

World cities ranked in terms of safety, food security and 'liveability'

Extras
indybest
Voices
A mother and her child
voices
Voices
The veterans Mark Hayward, Hugh Thompson and Sean Staines (back) with Grayson Perry (front left) and Evgeny Lebedev
charity appealMaverick artist Grayson Perry backs our campaign
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Senior .Net Application Developer

    £40000 - £60000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: .Net / SQL Developer

    £25000 - £35000 per annum: Recruitment Genius: A skilled .NET developer with e...

    Recruitment Genius: IT Technical Support Engineer - PC/Mac

    £25000 - £30000 per annum: Recruitment Genius: This IT support company are cur...

    Ashdown Group: IT Support Analyst - London - £43,000

    £35000 - £43000 per annum + Benefits: Ashdown Group: Senior IT Support Analyst...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee